Post office in France rolls out croissant-scented stamp
175 points by ohjeez 2 weeks ago | 88 comments

wvbdmp 2 weeks ago
Unfortunately, WebSmell-o-Vision has not yet been unilaterally pushed by the dudes at Google to do this news justice, but as a croissant connaisseur I would have at least appreciated a webp of the thing instead of some random archive image. It’s a stamp, for christ’s sake.

There is a pic here and it’s quite nice imo: https://www.wopa-plus.com/en/stamps/product/&pid=105515

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amelius 9 hours ago
It's kinda odd that the first sense that evolution gave us will be the last we can record/playback using our devices.
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bogzz 2 days ago
I'm holding out for a <smell> HTML tag.
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_kb 2 days ago
And of course the `olfactoryFactory` component for Enterprise™ frameworks.
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layer8 2 days ago

  function olfactory() {
      return document.createElement("ol");
  }
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classified 20 hours ago
I bet the next version of Chrome will have that.
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JumpCrisscross 2 days ago
<bouquet>
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ben_w 15 hours ago
Which any English person over 40 will spell <bucket> for reasons that likely make no sense to anyone outside the country.

https://en.wikipedia.org/wiki/Keeping_Up_Appearances

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ghssds 2 days ago
I can't wait for nasa.gov to let everybody smell Uranus.
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gerdesj 2 days ago
Have a chat with your dog
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carbocation 2 days ago
Friendly counterpoint (I know, not actually responsive to your comment, but tangentially related): https://www.science.org/doi/10.1126/science.ade4401
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usr1106 2 days ago
But wopa-plus does even mention the essential detail?

https://www.laposte.fr/pp/c/timbre-croissant-au-beurre

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xattt 2 days ago
Here I was misreading the article that it was croissant-shaped, not scented, until I saw a picture.
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valeena 47 minutes ago
I was initially reading that it was a croissant with a stamp scent and I was confused...
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squigz 13 hours ago
Has there ever been any sort of even-remotely-successful smell-o-vision? We can recreate input for many of our other senses - music, visuals, touch - so why not smell?
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nativeit 13 hours ago
Presumably the volatility inherent to “volatile chemicals” makes it challenging to reproduce on-demand. I’d imagine you’d need something like dozens of base compounds, alcohols and acids to create esters and carrier media, some way of protecting all of it from oxygen, a hyper-accurate mixing device that can then by hyper-cleaned between each scent, since our noses would be too sensitive to allow even a small amount of cross-contamination…and then, why stop at smell? You basically already have everything you need for taste as well. Insert some lab-grown tissues and/or fibers, and we’ve invented the Star Trek replicator!
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tempodox 21 hours ago
I can almost smell breakfast…
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amelius 9 hours ago
Yes, we also need a cappuccino smell stamp.
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modo_mario 14 hours ago
I'm quite sad that here in Belgium companies now often use stamps that aren't actual little bits of paper anymore but ink stamps on the envelope.

I hope that doesn't spread. I have a generational stamp collection that I'd love to keep expanding.

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ElevenLathe 11 hours ago
In the US businesses that send any significant amount of mail have used "postage machines" (which print right onto the envelope) for decades. Physical stamps (though they're self-adhesive now, no licking) are for very low volume mail users, like individuals.
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wkjagt 6 hours ago
In The Netherlands you can buy digital "stamps" online. They're nine characters you write in a square pattern on the envelope.
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tempodox 21 hours ago
Wonderful, I want one! Say what you will, the French have good taste.

Naturally, this also poses some serious questions:

- Will this lead to more croissants being eaten? Everyone within reach of such a stamp could be affected. Will bakeries have to brace themselves?

- How will this affect the stamp collector scene? Will they flip upside down to get one of these? Will they eat more croissants?

Only time can tell!

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krmbzds 8 hours ago
A story about a stamp with no picture of the stamp. Great journalism.

Here's the first search result with the actual picture of the stamp: https://www.thelocal.fr/20251009/french-post-office-rolls-ou...

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batterylake 21 hours ago
Who said Europe can't innovate
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classified 20 hours ago
Who said we can't have nice things?
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n1b0m 2 weeks ago
Do they taste buttery when you lick them?
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westpfelia 16 hours ago
I maintain that croissant's are just sticks of butter someone accidentally spilled flour on.
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af78 13 hours ago
That's how I would define kouign-amann.
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edwcross 12 hours ago
Croissants are sugar-free kouign-amanns, then?
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cultofmetatron 2 days ago
I wish we had croussants here in teh states (tiny speciality shops not withstanding). They are a rare. instead we get a weird butter flavored croissant shaped bread with nothing of the texture or aroma of the real thing.
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esperent 2 days ago
It's not just the states, pretty much all of Europe and even in France you'll find cheap croissants made with margarine. You always need to go to a real small bakery (tiny specialty shop as you say) to find real, freshly baked croissants. That's just a bit easier in France. The problem isn't where you live, it's where you shop.
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GuB-42 10 hours ago
And even then, beware of scams, even in France. "Real small bakeries" is not a guarantee. Simple "croissants" don't have to use butter, and they often don't. "Croissants au beurre" have butter in it, but it may be only a small quantity, the rest being a mix of vegetable fats. They are usually better than the ones with margarine, but you still don't have the real thing. You need to make sure to get "croissants pur beurre", or even better "croissants pur beurre AOP".

Many bakeries have both, the "pur beurre" are more expensive, obviously.

When you look at the raw ingredient price, it makes a lot of sense that they want to use alternatives to butter. Margarine is about 4€/kg, fake butter 8€/kg, real butter 12€/kg, there is about 25g of it in a croissant. Considering that a croissant is about 1€ (outside of big cities / tourist places), that's a significant fraction of the cost.

Also, most bakeries in France don't make their own croissants, pur beurre or not. Even for those that make their own bread. It is quite a complicated process and most bakeries just buy them frozen from a factory and only do the baking. Now, it doesn't mean they are bad, I prefer it when croissants are fully made on site, but I can make do with industrial dough, "pur beurre" however is non negotiable.

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lm28469 15 hours ago
> It's not just the states, pretty much all of Europe

Everywhere you go pastries are not even 10% as good as in France. You can pick anything in a semi decent french bakery and it'll be miles ahead of the best pastries you'll find in most places

That's one of the greatest mystery of life to me, all they have to do is copy super simple hundred years old recipes. Why don't they make flans ? eclairs ? croissants ? madeleines ? sablés ? Everyone else seems dead set on baking the sweetest or greasiest things

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GlobalFrog 13 hours ago
Here is a recipe taught to students in bakung and pastries : it takes quite a lot of time to make them properly, hence the cost-cutting measures of a lot of shops ! https://encoreungateau.com/croissants-cap-patissier-recette/
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lazide 6 hours ago
The steps required to make proper pastries are anything but simple, and the ingredients are not particularly cheap (anymore!) either.

What makes a croissant a croissant is hundreds of layers of properly layered dough, with the right amount of butter between layers, for instance.

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aziaziazi 17 hours ago
Most bakeries offer the two types though: "au beurre" and "sans beurre". The later don’t necessarily needs to be made with cheap margarine, a good vegetal oil (or a combinaison) suits very well. The flavor is different and I prefer those than the butter ones. Freshness is a must obviously as peer said.
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esperent 16 hours ago
You're right, and I was simplifying. The problem isn't margarine per se, it's cheap margarine. Which is what you'll find in nearly all supermarket croissants. Even the ones advertising "all butter" in a supermarket will be using the shittiest butter that they're still legally allowed to call butter. Depends on the country but often has additives like food coloring and artificial butter flavor.
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sofixa 11 hours ago
> even in France you'll find cheap croissants made with margarine

Rare. Most bakeries in France serve their local community, and they won't get repeat business if their croissants are shit. There is actually a standard and you can't call yourself a bakery (boulangerie) unless you make your stuff from scratch onsite.

https://www.legifrance.gouv.fr/codes/section_lc/LEGITEXT0000...

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righthand 18 hours ago
This is correct, croissants are best the closer they are to the time they were pulled from the oven. A specialty bakery will have croissants made that day. Sometimes cafes will carry a local bakers goods, just ask.
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globular-toast 18 hours ago
It's not just about that, though. Some places make awful croissant-shaped things, for example just next door in Spain. You can get better croissants from Tesco Express in the UK, and I doubt they are made with butter.
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righthand 12 hours ago
Right that’s why you would ask.
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wiether 12 hours ago
> I wish we had croussants

That's funny because the typo you made at "croissants" make it sound exactly like this guy says it https://www.youtube.com/watch?v=ScSp4mGIrdE

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julian_t 18 hours ago
Same with bagels here in the UK. Round bread with a hole in it, for the most part.
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dismalaf 2 days ago
Because most in North America are made with margarine or a mix of margarine and butter, so much of the butter "taste" is fake. That's also why the lamination is worse.
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thaumasiotes 19 hours ago
Costco will sell you an implausibly large number of croissants. They're pretty good if you eat them the same day. They go bad very rapidly, which makes sense given that the minimum purchase size is something like 24.

They're still better than Costco's "bagels", which do not share any properties of bagels other than the toroidal shape.

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jdpage 11 hours ago
I'm not a croissant expert, but I do like the Costco ones. I just need to convince 2-3 friends to split them with me, and then eat multiple per day, in order for them to make sense as a purchase.
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ch-one 2 days ago
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derelicta 2 days ago
I miss my concrete stamps... A bit rough on the tongue but still lovely
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SoftTalker 2 days ago
Has science gone too far?
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seydor 13 hours ago
Also stamp-scented croissants?
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rendaw 23 hours ago
Or is it that they made all croissants stamp-scented instead?
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amelius 13 hours ago
Does the IRS use stamps too?
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GLdRH 2 days ago
Can't wait for the cheeses
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Scoundreller 2 days ago
not before the RATP series!
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bvan 2 days ago
La Frenchtech at its peak.
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colangelod 9 hours ago
Next up... "French officials baffled as to why raccoons are attacking mail trucks"
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mihaaly 2 days ago
I am holding off for the red wine flavoured one.
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buyucu 18 hours ago
I want one! Seriously, this should be a thing with more scents.
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jraph 2 days ago
La Poste might have invented the first non-vegan stamps in history.

I hope they don't turn rancid.

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hansvm 2 days ago
Given the normal process for making glue I wouldn't be so certain.
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tux3 2 days ago
Most modern glues are synthetic. Super glue is usually cyanoacrylate, regular glue sticks might be Polyvinyl Acetate (PVA). Outside of specialty glues that are intentionally going for old school methods, it's not really a thing anymore
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hansvm 2 days ago
IIRC, envelopes still use adhesives derived from gelatin. Maybe stamps have modernized at some point?
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LtdJorge 16 hours ago
There’s also PVA used there
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hammock 2 days ago
How recently were stamps with glue invented?
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mminer237 11 hours ago
https://en.wikipedia.org/wiki/Postage_stamp_gum

Apparently 1837, and the original adhesive was made from potato starch and gum arabic.

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_ZeD_ 16 hours ago
> artisan croissants [...] “emblem of French gastronomy,”

and yet italian cornetti are better grin

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wakawaka28 2 days ago
How are they going to discourage roaches from eating your mail?
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sunshine-o 12 hours ago
The sad part is France annihilated most of the last small independent bakers a few years ago when they they jacked up energy prices.

It is now quite hard to find a really good croissant there.

On the bright side the new Renault 5 looks fantastic [0]

- [0] https://www.renault.co.uk/electric-vehicles/r5-e-tech-electr...

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samzub 11 hours ago
Annihilated is very much exaggerated, even if the bakery sector is changing for sure and is facing the same issues of inflation as everyone.

Number of bakeries is stable around 33 000 in 2025, down from 36 500 in 1990 [0][1] Revenues are up for both independant and franchised, and while the franchises grow faster than independants, they represent >90% of the total bakeries.

[0] article and data from 2025: https://boulangerie.org/economie/ [1] article from 2023, data from 2022: https://www.artisans-gourmands.fr/project/la-boulangerie-pat...

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sunshine-o 4 hours ago
I don't know, The Hill reported [0] that:

> The renegotiation — brokered by the French government — comes as many of France’s 33,000 bakeries face financial ruin amid spiking energy costs spurred in part by the Russian invasion of Ukraine. > > Energy suppliers like TotalEnergies and EDF have agreed to allow the country’s bakeries to renegotiate their contracts if they struggle to pay their bills due to rising energy and crop prices, according to Finance Minister Bruno Le Maire. > > These companies have agreed in principle “to dissolve contracts when prices have risen prohibitively high and unsustainable for some bakeries,” Le Maire told reporters.

The precise number of 33 000 bakeries would mean that all of them faced financial ruin?

That's a bit much.

I remember this was at the time when there was this EU rule which mandate to align the price of electricity on gas. Only Spain and Portugal did not apply it.

We have to remember those oven use enormous amount of electricity and in fact many bakeries do not produce much of what they sell on-site. It is often made in factories.

Funny enough there is a better chance that bread you buy in a supermarket have been cooked on-site than in a small bakery.

- [0] https://thehill.com/policy/equilibrium-sustainability/379737...

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sofixa 11 hours ago
> The sad part is France annihilated most of the last small independent bakers a few years ago when they they jacked up energy prices.

What? Source? "Last small independent bakers" What? France is full with bakers. There are bakeries everywhere, even villages have a bakery. Most are mom and pop shops.

And what do you mean "they" jacked up prices? There was a war that severely impacted energy markets, and France had to nationalise the national electricity provider to cover the massive gap because most of that price difference was passed on to consumers. From what I recall, France was one of the countries that isolated the most.

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fisherjeff 2 days ago
Now this is the future I’ve been waiting for
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genter 24 hours ago
Better than the time that a utility company mailed out a gas-scented flyer to teach people what a gas leak smelled like. 911 was inundated with gas leak calls.

(Search is so fucking useless these days that I can't find anything about it, but pretty sure it was in New York.)

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eichin 18 hours ago
I remember a scratch-and-sniff version, rather than just scented (in western CT, in the 1970s - they must have bulk sent them, noone in the neighborhood actually had gas service so it wasn't in with gas bills.) That's enough to find https://hackaday.com/2024/12/03/scratch-and-sniff-stickers-a... and the search https://www.google.com/search?q=scratch-and-sniff+mercaptan&... actually turns up a bunch of present-day gas vendors that will send them to you on request!
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dmurray 18 hours ago
Natural gas is odourless, so the smell of a gas leak is artificially chosen. They could have just made all the piped gas smell like croissants instead.
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bowsamic 2 days ago
Try and find a good one in France. Harder than you’d think
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JumpCrisscross 2 days ago
> Try and find a good one in France. Harder than you’d think

In Paris? Sure. You're competing with tourists. Almost any rural bakery? No. You'd have to try to find something shitty.

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owenversteeg 13 hours ago
I would actually disagree. A typical characteristic about "food in the place it's famously from" is that the _median_ level of quality is quite high, and particularly in the case of anything involving bread - that it's fresh. The case of pizza in NYC is the same. There are certainly places selling shit pizza and shit croissants to tourists, but even in a fairly popular tourist hotspot it will likely be very freshly made and of surprisingly good quality. Even the bottom of the barrel (a $1.50 pizza near Times Square or Paris train-station chain boulangerie) is above the best thing you can get in countless countries around the world. Don't get me wrong, I'll happily go in search of The Best of whatever, but if just pick a place at random, it probably will be surprisingly good.

Legally, to even call yourself a boulangerie in France you must bake your goods on site, make the dough from scratch, ferment yourself, shape everything yourself... that alone guarantees a certain floor of quality: https://www.legifrance.gouv.fr/codes/article_lc/LEGIARTI0000... There are in fact quite strict laws about boulangeries in France... since a law in 1790 they are not even allowed to pick their own vacation days!

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sofixa 11 hours ago
> The case of pizza in NYC is the same

That's more a question of taste, IMO. I found most pizza in the US to be way too greasy and sugary and salty for my taste; but that's what the local tastes expect.

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jjgreen 2 days ago
In Paris, look for the little old ladies carrying half-baguettes and go in the direction they're coming from.
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JumpCrisscross 2 days ago
You also want to know when they’re fresh. Good bread, particularly in the unseasoned French style, stales rapidly once cool.
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jraph 18 hours ago
Yeah, buy one baguette once for the folklore, and then buy good (whole, optionally levain-based) organic bread that lasts days.
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williamdclt 11 hours ago
Like many people, I like baguette and I don't like whole bread (especially levain-based). Baguettes aren't for show/tourism, it's a staple of french food. It does mean you want to buy it on the day, which is fine for many people.
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jraph 10 hours ago
> Baguettes aren't for show/tourism, it's a staple of french food

Indeed. So much so it's often a pain to find good whole bread outside cities.

I was being a bit facetious.

More seriously, the issue with baguette / white bread, aside from drying very fast, is that it's rapid-absorption carbohydrates that are not very healthy and not very filling. Add jam and you have it all. Taking white bread for breakfast every day is not a very good habit. It increases the risk of having a crash in the middle of the morning and of making you nibble.

For this reason, it's a shame it's so spread. Bread used to be whole in France in the past. White bread and baguette appeared in France only at the end of 19th / beginning of the 20th century apparently. So, it's been a French staple, but only quite recently.

Of course I won't argue with taste. Especially that I understand both "sides" here. I used to prefer baguette / white bread and now I largely prefer whole bread (and like anything whole, you should buy it organic; if you don't, white bread might still be the lesser evil). It took some time to get used to whole bread. I still like the taste and the texture of white bread very much, but I don't like the consequences.

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Scoundreller 24 hours ago
it's a bit harder, but if you find a local walking out of their home, and pass 6 or 7 boulangeries until going into one, you're probably at a good one (or at risk of a stalking accusation)
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williamdclt 11 hours ago
Not really true. Most locals in most places will have opinions about the bakery you should go to and which one you should avoid, even if that means going to the next village over. Even if that means having to schedule because the good bakery is only open twice a week.

In my experience, the "bad" bakeries are on par with the average bakery in the rest of Europe (at least in countries that do not have a strong bakery culture): they're _fine_, but "fine" isn't really good enough for a such staple of food and culture. Of course, some bakeries are particularly bad and much worse than "fine".

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bowsamic 16 hours ago
Not my experience with bakeries in rural France, which I have more experience with than Paris. I’ve spent much more time trying these things in rural France than in Paris. I can say that Nice was good though

It’s much easier to find better bread and cakes in Germany even in cities

In France, most of it is quite poor quality, rural or city

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