Today I've made the difficult decision to reduce the size of Coinbase by ~14%
271 points by adrianmsmith 15 hours ago | 399 comments

wiseowise 14 hours ago
> - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.

Geeks who didn't even stand near professional sports should really shut up about anything sport related, lol.

I would really like to see professional, established coach running around with young prodigies on a peak of their biology.

> - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.

And AI clowns will cheer and applaud this, not seeing that they're now doing the job of 5(!) people with the same salary. Why is nobody talking about this?

Also, I find it really bizarre that those neo feudal lords see their companies as just a life stock to count. They don't even count people, just see them as numbers to reduce/scale up. Modern tsardom, but instead of being tied via official decree you're now tied by your lifestyle and family.

"Some of you may die, but that is a sacrifice I am willing to make"

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827a 2 hours ago
You have to look past literally everything their leadership is saying and at the heart of the matter: This is a dying company, and they physically will not have the capital to pay paychecks if they don't do this. Everything else is window dressing to try to keep investors on-board, but they aren't buying it, and neither should you.

The crypto market winter that started in Q4 last year led to Coinbase's ~worst quarter ever ($667M loss). Crypto has not recovered. Coinbase has done nothing to stem the outflows. That same quarter HOOD showed a net profit of $605M; and showed a $346M profit last week. COIN and HOOD are two very similar companies.

COIN's earnings are in two days. They preceded the earnings call with layoffs, which is always a bad sign. And HOOD's net income has dropped by like 40%, though they're still at least profitable. You should be prepared for COIN to announce a similar drop; except, COIN wasn't even profitable before. Its going to be a bloodbath.

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tverbeure 11 minutes ago
I see $667M loss numbers in the press, but I also see a positive P/E ratio? How does that work?

Edit: it’s because the loss is an accounting loss due to mark to market adjustment, while the company is operationally profitable.

I assume that’s still no great, but not nearly as dire as the reported loss suggests, and not a sign of a dying company.

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cloche 10 hours ago
> Geeks who didn't even stand near professional sports should really shut up about anything sport related, lol. I would really like to see professional, established coach running around with young prodigies on a peak of their biology.

Player-coach used to be a thing in professional sports a long, long time ago. There's a reason you don't have it anymore. A coach can't be expected to take the long-term view while also expecting to contribute. Most examples were players near the end of their career and they didn't tend to do very well.

The only place you see it is in fun adult leagues. Perhaps the message then is that Coinbase wants to be less professional and more amateur-like?

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ghaff 20 minutes ago
I'm not sure the professional sports analogies carry over very well.

With very rare exceptions, professional athletes are just not as good athletically at 40/50 as they were at 20. They may be smarter in some ways--which maybe means they'd be better as coaches.

I'm not sure this carries over well to engineering unless you mean that the young people are willing to grind for a lot more hours on nights and weekends.

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andriy_koval 7 minutes ago
> With very rare exceptions, professional athletes are just not as good athletically at 40/50 as they were at 20. They may be smarter in some ways--which maybe means they'd be better as coaches.

not sure if focus should be on athletic sports. Chess is better analogy to software I think.

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draftsman 10 hours ago
Your comment reminded me that this still happens in the NBA. At 43 years old, Udonis Haslem seldom played minutes towards the end of his 20 year career with the Heat. But they kept him on as a “player-coach,” in that he was a mentor to the younger players and assisted in their coaching. Kyle Lowry is another current example of this “player-coach” role, currently on the Sixers.
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doitLP 9 minutes ago
Good example but it still sounds more like a “tech lead”: this guy is still focused on tactical line level with other players than on handling the overall strategy, PR, plans, hiring, etc that a coach does
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htrp 7 hours ago
Haslem played 72 minutes the entire 82 game season. That's like the Engineering manager who ships a PR once a year.
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GrooveSAN 6 hours ago
And to continue with the analogy, he neither replaces the coach, nor the actual team players. He just sits on the bench, paid for his - additional - role. Exactly the contrary of the Coinbase manager-IC, which is supposed to replace 2 jobs in 1.
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cloche 8 hours ago
Thanks for the examples. I didn't realize this still happened. I don't follow basketball much - more hockey for me with some baseball. It sounds like those examples jive though - they're players in the twilight of their career who still bring a lot of value being in the locker room but maybe aren't ready to fully retire or move to coaching full time.

Actually, these scenarios happen in hockey as well. Teams will pick up character guys who have been through it all who are expected to contribute more off ice than on it. Corey Perry is one who comes to mind lately but they're never given a "coach" title. It's entirely possible though that these players may be expected to be a go-between guy between the coach and younger players to help them manage the pressure or to help with encouragement. They're definitely not getting prime minutes though.

I guess that would possibly be the same expectation of a manager who still codes. I can't see them doing anything critical. It's likely picking up some minor bugs or nice-to-have, low priority feature work. I was a manager before and while I didn't reach 15 reports, I was up to 12 at one time. There's just really no focus time that you need for coding. Maybe that's a bit different with AI but even then you still need to find time to make changes and validate. And that's time that takes away from other higher impact things that you could be doing for the team.

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dekayed 2 hours ago
We already have these in the industry. They're Staff+ Engineers and Architects. It's generally the norm to not be cranking out code at this level, but they make sure everyone is moving in the right direction, assisting managers, and mentoring juniors.
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xdavidliu 7 hours ago
I think the CEO was more talking in the line of Bill Russell or Maximus from Gladiator, not final-year Haslem
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FireBeyond 6 hours ago
It happens, but these days is quite rare, and usually something reserved for a player is of Hall of Fame or close caliber, who has been an institution for the franchise, and is generally slated for a full-time coaching role post retirement.
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Worf 6 hours ago
Reminds me of how kings used to (I think, I'm bad at history) actually fight the battles themselves. Now the head of state, the head of government and the other top people don't fight themselves. Even the admirals only plan and command, AFAIK.
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orochimaaru 3 hours ago
I think Netflix started the sports team analogy for their hiring (and firing). But they don't put forth a "you're a part of the Netflix family". They're open about the work culture you're going to be stepping into.

And I don't think they're trying this thing that Coinbase is trying either.

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strken 3 hours ago
Player coaches would be redundant given that most sports already have captains, wouldn't they?
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Jagerbizzle 2 hours ago
Captains can't decide to substitute/bench one of their teammates in the middle of a game.
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cyanydeez 6 hours ago
In sports like Football where CTE is king, there's just not gonna be enough qualified personnel to coach.
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jasonfarnon 3 hours ago
No. Few college or professional coaches weren't themselves college or professional players. Think of all those assistant coaches, QB coaches, DB coaches etc.--all players. Mike Leach comes to mind as a rare counterexample.
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JeremyNT 6 hours ago
Let's be honest, this is a crypto exchange. "Line go up" is the only philosophy these people adhere to.

> Also, I find it really bizarre that those neo feudal lords see their companies as just a life stock to count. They don't even count people, just see them as numbers to reduce/scale up. Modern tsardom, but instead of being tied via official decree you're now tied by your lifestyle and family.

People don't work somewhere like Coinbase if they're concerned about morality or mitigating the harms done to society.

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hocuspocus 5 hours ago
Even better, as an exchange, they don't even necessarily care whether the line goes up, down, sideways, or in fucking circles to quote the Wolf of Wall Street. As long as it goes somewhere, and customers are charged fees.
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Auracle 2 hours ago
Eh. Presumably there’s a ton more trading when the market is hot (and a somewhat lesser extent, when in a bi bear market).
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l0gicpath 4 hours ago
I fail to see how this is specific to a crypto company. You’re drawing a correlation that’s not backed up by any empirical evidence.

The GP post describes a common problem in _most_ workplaces in the market today. It’s not specific to crypto, AI, or anything in between.

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cheema33 3 hours ago
> I fail to see how this is specific to a crypto company.

It is not specific to a crypto company. But the element of it being a crypto company cannot be ignored. Crypto companies are not like ordinary businesses. They have very unique qualities to them. Same with crypto industry as a whole. Ever been to a crypto conference for example? I have read about and have seen the videos. These things have the highest concentration of the scammers and the gullible any one place.

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senordevnyc 2 hours ago
Ever been to a crypto conference for example? I have read about and have seen the videos.

Actually, it sounds like you’re the one who hasn’t been to a crypto conference :)

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spamizbad 2 hours ago
Yeah my experience in engineering management: Very easy to be a "player coach" when the team was small, like when I had 4 direct reports. As soon as I had 9 (in an org with no TPM/product) my full time job was wearing 3 hats, and maybe 3 hours a week were spent on actual pure technical tasks (mostly scut work to unblock team members after-hours)
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ryanisnan 5 hours ago
> I would really like to see professional, established coach running around with young prodigies on a peak of their biology.

This is a really strange nit. You are aware it's an analogy about skill and role. To reduce this to being about biology and the impacts of senescence on ability is weird, and doesn't really apply here.

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machomaster 5 hours ago
Analogies have to make sense, to be applicable. In this case it doesn't.

E.g. you can't just spew nonsense like "let's work together like a bee hive, everything for the Queen/CEO, no matter the personal cost to an individual" without others pointing out the stupidity of comparing humans with bees.

You can't just come up with a desirable adjective and start coming up with random scenarios in which those characteristics may occur. "Let's make the company strong as a gorilla, big as an elephant, smart as Von Neumann, bright as a Sun, as courageous as young guys from youtube fails compilations." This makes no sense whatsoever.

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Dylan16807 27 minutes ago
It makes plenty of sense. Player-coaches are a real thing, and in a realm where you're not worried about peak fitness then it's reasonable to demand the coaches become player-coaches.
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rideontime 7 hours ago
"Neo feudal lords" might read like hyperbole to those unaware of Brian Armstrong's "Network State" fanaticism. He may not be one yet, but he's certainly striving toward that goal.
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adamors 7 hours ago
There’s also Yanis Varoufakis’ recent book, Technofeudalism.
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ne0flex 7 hours ago
"They don't even count people, just see them as numbers to reduce/scale up."

I'm remember of when I went out for drinks with a startup consultant friend and she mentioned one founder she spoke with refer to his staff as "biological units" when addressing use of proceeds to hire additional staff.

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chamomeal 5 hours ago
That is bonkers but I will enjoy calling my friends “biological units” from now on
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keyle 3 hours ago
This is sickening. People that don't realise that companies are made of people are in for a surprise. Once they go public, they forget that, and it shows.

A company_is_ the sum of its people, their talents and aligned behind a mission statement.

This is so far misguided, I can't help but think this 'biological unit' of a founder won't last long.

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duxup 3 hours ago
And it's telling that really good players are often terrible coaches / good coaches were not great players.

Like the guy who "just gets math" is often NOT a good teacher.

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tylervigen 3 hours ago
The player-coach analogy is very common in role definitions, and it is real concept in sports: https://en.wikipedia.org/wiki/Player-coach
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harshalizee 6 hours ago
> - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.

And then this person leaves, leaving no documentation or workflow. That's ok though, another ai agent will pick up right back and add slop on top of that until the codebase is a black box interacting with another black box.

Oh and this company handles other people's money? That's going to end well.

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ChaseMeAway 2 hours ago
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hadlock 2 hours ago
Unions can't fix the fact that crypto didn't survive it's first real Flight to Quality and is suffering against gold.
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ChaseMeAway 2 hours ago
Certainly not, I don’t think anyone would make that claim, seems a bit silly.

The benefits of unionization extend beyond this particular situation or company.

They can help shift the balance of power back to the employee and help them guard against being squeezed by their employer to produce more or take on more work for less benefits or compensation.

American tech workers have been fortunate to avoid such aggressive practices, but working conditions will only deteriorate from here, with workers crushed between LLMs and offshoring.

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hadlock 7 minutes ago
Your comment seems to imply you thought unions would have fixed this specific situation, which is why I felt compelled to respond.
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smrtinsert 2 hours ago
Can I push to production anytime I want? I can run 10000 agents then no problem. I'll just move fast and break things and I'll get massive cheers because its AI.
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p-o 6 hours ago
> Geeks who didn't even stand near professional sports should really shut up about anything sport related, lol.

Reggie Dunlop is ready for duty, he'll get the job done.

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tootie 2 hours ago
How many player-coaches have their actually been in any major pro sport in the last 20 years? Zero give or take? The last one I recall is Pete Rose and that was like 1985.
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khazhoux 6 hours ago
> Also, I find it really bizarre that those neo feudal lords see their companies as just a life stock to count. They don't even count people, just see them as numbers to reduce/scale up. Modern tsardom, but instead of being tied via official decree you're now tied by your lifestyle and family.

The CEO is looking at revenue and at costs. He can see what will happen if current burn rate isn’t reduced. Doesn’t it come (in part) to numbers, which must be reduced/scaled as needed? (Along with other costs)

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harimau777 56 minutes ago
Brian Armstrong is still a billionaire. So it's not like he lacks alternatives to destroying people's lives.
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nclin_ 4 hours ago
Aahahahaha yes the solidarity of the common memecoiner must not be broken.
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moomoo11 7 hours ago
what's the point of having 5 people doing 1 person's job though?

sounds stupid to me

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harimau777 15 minutes ago
The profit from the employee reduction goes to the capitalists not to labor. So it is in the best interest of workers to resist reductions in the number of workers.
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reactordev 7 hours ago
delusions of having AI do those roles and the one person in charge over prompting will know the difference between quality and slop... guess which one I'm betting on?
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moomoo11 4 hours ago
historically speaking, efficiency has always won out

for example, the last obvious inefficiency i remember was sys admins. the most worthless, self aggrandizing group of people at any company. got wiped out mostly (the best work for the cloud engineering companies), and i think it was for the better!

engineers today handle deployments, and it is far better.

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Refreeze5224 4 hours ago
> historically speaking, efficiency has always won out

Too bad AI is not about efficiency. It's about headcount reduction, which is exactly what Coinbase is doing here. AI just gives them plausible cover.

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reactordev 3 hours ago
If it was about efficiency, they would be moving faster, not cutting headcount…
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moomoo11 27 minutes ago
Surely there are some insanely smart people amongst the 100s of thousands of laid off supposedly god tier software engineers and adjacent who will start new companies maybe even spawn a new industry?

Feels like a problem that will solve itself. There are more cars today than people ever had horses.

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reillyse 6 hours ago
Employees should be cattle not pets.
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ambicapter 19 minutes ago
Absolutely hilarious to optimize for having employees with no discernible edge whatsoever.
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paulhebert 5 hours ago
What a sad way to think about other people
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claytonjy 4 hours ago
It is, but it’s the only way for a company to succeed and scale over time. A pet approach works well in the early days, but you can’t become a VC-backed success without drastically reducing bus factors throughout the company.

That could be an incentive to keep companies small, but high-scale companies do have unique benefits to society.

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paulhebert 3 hours ago
Employees are people. Not cattle or pets. It doesn't mean you don't ever fire or lay people off. But you treat them as humans.
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harimau777 56 minutes ago
Sounds like we need to prevent companies from scaling or being too successful.
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Arainach 3 hours ago
> It is, but it’s the only way for a company to succeed and scale over time

This is absolutely not true. It never has been at any point in history. Not even CEOs would claim such a thing until the 1980s, and they were wrong then as now.

Even today, Costco and other businesses are thriving.

Stop drinking the Koolaid.

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goyim-uprising 2 hours ago
Jews should be dead, not alive.
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dakiol 5 hours ago
> And AI clowns will cheer and applaud this, not seeing that they're now doing the job of 5(!) people with the same salary. Why is nobody talking about this?

Exactly. People are too naive these days

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orochimaaru 3 hours ago
>>> And AI clowns will cheer and applaud this, not seeing that they're now doing the job of 5(!) people with the same salary. Why is nobody talking about this?

I don't think anyone is applauding this. The only people applauding stuff like this are the CEO's of Anthropic (because that means more tokens/profit). Most other CEO's in big tech have toned down the rhetoric big-time.

The job of 5 people being done with the same salary is a function of the job market. It's an employers market now. So stuff like this happens. If you had an employee's market this wouldn't happen.

fwiw - and this is a separate topic. If health insurance were de-linked from employment most people would flee the job market on their own.

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tokioyoyo 2 hours ago
> health insurance were de-linked from employment most people would flee the job market

That would be visible in all major markets outside of the US, no?

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pron 3 hours ago
> Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks.

No, you didn't. You watched engineers use AI to ship in days something that looks like what used to take a team weeks. After enough rounds of feature evolution, you'll realise that what they actually shipped isn't at all the same. Anthropic's C compiler, which also seemed like a good start that would have taken people much longer to deliver, ended up being impossible to turn into something actually workable.

In a year or so, software developed by "AI-native talent who can manage fleets of agents to drive outsized impact" - which is another way of saying people who ship code they don't understand and therefore haven't fixed the architectural mistakes the agents make - will become impossible to evolve, and then things will get very interesting.

AI can help software developers in many ways, but not like that.

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adamtaylor_13 55 minutes ago
I am an engineer. I hire other engineers. I run a company that ships usable software for small businesses.

We do this every day. I'm sorry to say, we are indeed shipping in days what used to take weeks.

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MeetingsBrowser 20 minutes ago
As a software engineer who also hires other software engineers, I’m curious about the disconnect in our experiences.

I do systems programming. Before AI feature development roughly went like, design, implement, test, review with some back edges and a lot of time spent in test and review.

AI has made the implementation part much faster, at the cost of even more time spent testing and reviewing, though still an improvement overall.

We do not see the weeks to days improvement though. The bottleneck before was testing and reviewing, and they are even bigger bottlenecks now.

What kind of work do you do, and what kind of workflow were you using before and after AI to benefit so much?

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randallsquared 2 hours ago
> In a year or so

Look at the best models from Spring 2025, and compare with now (and similarly for Springs 2024 and 2025). Armstrong and lots of others are betting that this trend will continue, and if it does, the LLMs will ship code the LLMs understand, and whether any human specifically understands any particular part will mostly not matter.

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hn_throwaway_99 30 minutes ago
> the LLMs will ship code the LLMs understand, and whether any human specifically understands any particular part will mostly not matter.

I find this particularly funny. There were more than a couple Star Trek Episodes where some alien planet depends on some advanced AI or other technology that they no longer understand, and it turns out the AI is actually slowly killing them, making them sterile, etc. (e.g. https://en.wikipedia.org/wiki/When_the_Bough_Breaks_(Star_Tr... )

Sure, Star Trek is fiction, but "humans rely on a technology that they forget how to make" is a pretty recurrent theme in human history. The FOGBANK saga was pretty recent: https://en.wikipedia.org/wiki/Fogbank

It just amazes me that people think "Sure, this AI generated code is kinda broken now, but all we need is just more AI code to fix it at some unknowable point in the future because humans won't be able to understand it!"

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pron 2 hours ago
And if the trend doesn't continue? I understand that a company with Coinbase's performance has little to lose and not many options, but many companies are in a better position.

The problem is that executives could take the 15-20% productivity boost and be content, but they read stuff like this, get greedy, and they don't understand the risk they're taking.

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atonse 2 hours ago
Even if the trend doesn’t continue, the current models are very very good. They’re better than the average programmer in the industry, already.
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zeroonetwothree 52 minutes ago
Maybe at some coding benchmark. Certainly not at actually shipping and maintaining production grade software.
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randallsquared 2 hours ago
Agreed! That will be an... "interesting" outcome, if so, for a lot of these companies.
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bix6 2 hours ago
> and whether any human specifically understands any particular part will mostly not matter.

This is how I feel. It’s building things for me that work. I don’t care how it works under the hood in many cases.

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pron 2 hours ago
It's not about caring how it works. It's about caring that it keeps working at all even after you add stuff to it for a year or three (and nearly all software written by companies is software they evolve).
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bix6 2 hours ago
And who’s to say it won’t? It’s working now. I’m adding stuff and it’s still working. Why won’t that continue in year 3?
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pron 2 hours ago
If you carefully read the agent's output you'll see why. It adds layers upon layers of workarounds and defences that hide serious problems, until the codebase reaches a point where the agent can no longer understand it and work with it. All the tests pass right up until the moment when adding a feature or fixing a bug causes another bug, and then nothing and no one can save the codebase anymore.
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qingcharles 19 minutes ago
Maybe a year ago? Right now the LLMs I mainly use (GPT5.5, Opus 4.7) will intuit exactly what I need from my brief specs and universally go above-and-beyond in creating code that is not only extremely high-quality, but catches a ton of the gotchas I would have stumbled on, in advance.

Just a minute ago 5.5 looked at some human-written code of mine from last year and while it was making the changes I asked for it determined the existing code was too brittle (it was) and rewrote it better. It didn't mention this in its summary at the end, I only know because I often watch the thinking output as it goes past before it hides it all behind a pop-open.

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techblueberry 2 hours ago
Because the API’s it uses will change? Nothing in tech is static. And that’s just going to get worse re: this whole AI thing.
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titularcomment 48 minutes ago
Maintaining software is like 80% of the job.
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coffeefirst 31 minutes ago
Ever notice how people making this claim never come with receipts?
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smrtinsert 2 hours ago
Yeah absolutely embarassing take. If I had a nickle for every time someone sent me some AI garbage that was supposedly "thoroughly vetted and cross checked agent output", I'd be at least a thousandaire (gotta keep it real).

There are strengths, but if you think its writing stream of code and just using it as is, I would LOVE to compete against you.

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tokioyoyo 2 hours ago
I commented this yesterday, I’ll repeat it again - what do you guys think organizations that have heavily leaned into AI are shipping nowadays?

Most devs aren’t working on cutting edge, low level, mission critical systems. AI is great for that. Every company I personally know have been fast shipping features that are being used daily by millions of people for the past 7 months.

We have the same thing on my team, and we also understand the limitations of AI generated code. If you’re more or less experienced, you can easily see the “good” and “bad” sides of it. So you kinda plan it out in a way that you can “evolve AI generated software”. I wouldn’t say the same thing in 2025 January, but it’s much different times now. Things are already working.

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pron 2 hours ago
> If you’re more or less experienced, you can easily see the “good” and “bad” sides of it. So you kinda plan it out in a way that you can “evolve AI generated software”.

If you're truly "managing fleets of agents" there's no way you're able to sift through the good and the bad in the output. If your AI-generated code is evolvable (which is hard to tell right now) then you're not writing it with "fleets of agents". If you are writing it with fleets of agents, I would bet it's not evolvable; you just haven't reached the breaking point yet.

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Zetaphor 2 hours ago
Most of the people making this argument vastly overestimate the quality of engineering and discipline that behind the software powering most corporations. CRUD apps are likely to be the most prominent type of application across industries, and most of them are crud
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pron 2 hours ago
If the code is really simple, it's cheap to read it. When people don't read it (and when they need to use "fleets of agents"), it's because it's not so simple, and then the people who trust the outcome are those who don't know what it is that they've committed into the codebase. Their logic is no more than: the system hasn't collapsed under the load of 50 (or 500) changes so it probably won't collapse under the load of the next 500 (or 5000). Because that's how engineered systems work, right? If they're fine under light stress, they're fine under heavier stress.
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_heimdall 15 minutes ago
> - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.

This is going to end poorly for them. The only good managers I've had over around 20 years in the industry were 100% people managers and had no IC type of role expectations.

I've personally walked away from multiple manager role interview loops when I ask about the split only to find that they expected managers to also take on partial roles with IC engineering work. I know I can't be effective in either when having to juggle two entirely different hats, and in my anecdotal experience I've never seen anyone else do it well either.

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Saline9515 14 hours ago
The reality is that Coinbase earns on trading volume, and since we are in a crypto bear market, revenue is down. So they have to cut to keep the company profitable (or in line with what the investors expect).

While AI is likely a productivity boost, the underlying reason is not AI.

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chrsw 14 hours ago
Yes, I'm not buying this story about layoffs due to AI. It's a convenient excuse, which these companies seem to be getting away with too.

And something else I don't get about these AI related layoff announcements: if AI was a productivity boost wouldn't you hire more engineers and technical staff to capture the value? Or else you're basically saying "we're a tech company that has no idea what to do with more super-engineers".

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henryfjordan 7 hours ago
The layoffs being "due to AI" is usually about freeing up the budget to build a couple datacenters and buy GPUs. And they have to layoff 14% of their workforce because they are buying those GPUs at many times the normal price thanks to the zeitgeist.

They aren't saying that they don't know what to do with the AI productivity boost, but rather they think it worth taking a huge productivity hit right now so they can invest in the future. Whether their vision of the future is realistic...

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missedthecue 3 hours ago
At this point, I truly do not believe there is anything that could happen that would convince HN that LLMs reduce demand for engineering labor hours.
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Akababa 5 hours ago
There are diminishing returns to more engineers. Also hiring more is like investing with leverage. You might increase EV but also increase the chance of going bust if things go poorly.
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ManuelKiessling 7 hours ago
Reading only the parts of the post that are not about AI does not instill the sense that Mr Armstrong is the kind of person who would hesitate to say that people are let go because the company wants/needs to save money.
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notahacker 6 hours ago
Saying they're being let go due to the amazing efficiency of AI juices the stock prices more though.
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jqbd 7 hours ago
This assumes they had a deficit of engineers pre-AI. What if they had as much as they needed?
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lmm 5 hours ago
If engineering ability actually became cheaper you would want more of it, as ideas that were previously too marginal became worthwhile.
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zhivota 28 minutes ago
This assumes you have more valuable ideas than you can implement. Which, at first glance, seems like something you can take for granted. But in my career over 15 years I was surprised to find it's not the case for most established businesses. The existing business acts as a constraint that limits the idea space way down, and the ability for owners and product managers to generate ideas is way lower than I ever expected.

Execution of unrelated ideas seems like a natural follow on, and having managed several such "labs" efforts, it's actually a good idea but it inevitably grinds up against the lack of will to continue investing in the face of headwinds, especially since the main business line is several orders of magnitude larger than anything labs can deliver in a foreseeable timeframe.

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davesque 2 hours ago
Yeah AI is the perfect scapegoat for layoffs recently to soften the impact on stock price and investor confidence. Coinbase is obviously doing layoffs because they are strongly tethered to a stock market that is rattled by political conflict and economic uncertainty.
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evdubs 3 hours ago
Indeed. COIN releases earnings on May 7 in the evening. Q4 2025 was the first quarter where they had a negative EPS in the past couple years. Most analyst estimates for Q1 2026 are trending downward. This "difficult decision" seems to be all about getting in front of a bad earnings release.
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apple4ever 8 hours ago
Oh yeah, AI is just an excuse to sell it to the public. But it's not about that at all. It's about bad leadership.
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zindlerb 6 hours ago
Isn't this what he says in the post? The first reason listed is market cycle not ai.
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RIMR 6 hours ago
Yeah, but imagine if he had said that AI was the reason, and how wrong he would have been if he had said that.
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nikcub 6 hours ago
They're so tied to crypto that i'm surprised they haven't been tempted to diversify into other asset classes, or even yolo into prediction markets like robinhood did.

It would be slop, but the market would love it

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qingcharles 16 minutes ago
I was logged in when I read your comment, so I flicked over to the tab to see what they have. There is a whole "Predict" section of the site I'd not looked at before with sports betting, elections, commodities etc.
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gip 6 hours ago
Very curious why they haven’t diversified into real world assets. It seems like an obvious move, even if the margins would be lower than their fee business (~85% margins!!).

They’ve added tokens and altcoins to the platform, but I don’t think that’s a particularly strong long-term bet.

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nly 6 hours ago
Because real world assets are heavily regulated and regulation has costs.

The competition is also stiff with decades of experience and network effects

The truth is these crypto shops have a pretty poor reputation in the traditional finance industry. Nobody in trading tech goes to work for them unless they offer insane salaries, because they (we) know it's an unstable place to be.

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mothballed 6 hours ago
It's going the opposite direction. Those offering real world and tradfi assets are moving into the crypto space. That is going to eat Coinbase's lunch.

The worst part of using something like Coinbase is having to do yet another bank transfer, waiting for it to clear, doing KYC/AML yet again, etc etc for what most people is just to buy one or two single asset (BTC or maybe ETH probably). Instead just click buy in Robinhood or Schwab along with everything else.

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nly 6 hours ago
The major prop shops and market makers are all over crypto, for sure. But they're only there because these markets are poorly regulated and there's a lot of retail juice to squeeze.

A friend of mine works for one of the major crypto firms and they're starting to deploy algorithmic trading bots on their own exchange.

The spreads on these markets can be diabolical

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gip 4 hours ago
That makes sense, thank you for explaining. TradFi already offer access (direct or ETFs) to major cryptos who have demonstrated some utility like BTC, ETH, XRP, SOL and a few others.

If interest in tokens and altcoins wanes, Coinbase may be in a weak position.

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lxgr 5 hours ago
Have they not? When I log in, I'm given the option to trade (apparently stocks, futures, commodities) and predict (via Kalshi, I think).
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nikcub 3 hours ago
oh they have too! came out a couple of months ago.
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willio58 4 hours ago
> Leaders will own much more, with as many as 15+ direct reports.

As someone who did have 15 direct reports for a while, it’s a joke.

You basically are their manager in name only. Your time is so split you can’t give any one direct reports the attention they deserve. Quarterly and annual reviews are a farce because you genuinely don’t really know how people are doing except the signals you can receive when you’re not in a meeting with one of your 15 reports.

Just goes to show how far up their own asses some CEOs are. Meanwhile real people just want a boss who cares. Hope Brian feels happier with an extra billion dollars or whatever this year!

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illusive4080 24 minutes ago
15 span of control is nothing for many managers in large companies. I’ve seen 30-45 before.
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willio58 14 minutes ago
At that number I’d argue what you’re doing is not management. It’s basically “you’re the guy who fires people in this group”. For some companies, that’s fine, but those people will essentially never have your ear, and you’ll only have theirs in group settings.
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lokar 4 hours ago
But now with LLM agents to help you…
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nvader 3 hours ago
I've seen more than one pitch for knowledge products for "AI-enhanced managers", which are basically prompt templates that enable you to slop your way through 1:1s, ceremonies and reviews.
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nvader 3 hours ago
Nice work if you can get it.
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scottlamb 4 hours ago
> We’ll be concentrating around AI-native talent

Is this code for "we're firing all the old people"? As I understand it, I can say I'll only hire proficient English speakers (a "bona fide occupational requirement"), but I can't say I'll only hire native speakers, as that would discriminate against various protected groups. This seems like the same thing—proficiency may be a bona fide requirement, but expecting they learned this year's workflow first is age discrimination.

I don't expect ethical conduct from crypto companies and will not be sad if they are sued into oblivion.

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reverend_gonzo 3 hours ago
I would disagree. I am among the oldest on our team and also the most in tune with AI.

I see AI-native as those who have embraced it, and are learning to leverage it appropriately.

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keithnz 3 hours ago
Same, I've been coding for 40+ years, and other people I know of similar length of time also seem real quick to adopt AI. I'm constantly having to show the young devs how to get the most out of their AI agents and also adapting my workflows regularly as things changes. Weirdly its some of the youngest who are most resistant, I think because they are learning coding skills, and just have got the hang of coding such that they are productive, and AI is coming in and taking that away from them largely, they are still keen to code. While I've enjoyed coding, realistically it's always been the bottleneck in creating software. A lot of the process is about how to effectively manage that bottle neck, now a lot more options are available. Iterating quick, trying different things, experimenting. Much easier to throw something away when you have better ideas.
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scottlamb 37 minutes ago
> I am among the oldest on our team and also the most in tune with AI.

Congratulations. But you completely missed my point. I didn't say old people can't be in tune with AI.

> I see AI-native as those who have embraced it

That's not what the word "native" means. In the human language situation I referred to, it's about the language you learned first. It's not a synonym of proficient or fluent. If you learned to code first without AI tools, you are not AI-native by any definition I would understand, no matter how good at it you may be.

It's not just "English-native" that makes me think they have this meaning in mind. It's also the term "digital native" that gets thrown around a lot and is absolutely about how old you are. https://en.wikipedia.org/wiki/Digital_native

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pron 2 hours ago
Except people who are learning to leverage it appropriately already know better than to generate important production code by "managing fleets of agents".
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CityOfThrowaway 4 hours ago
No, it's obviously not. There is nothing about being old that prevents you from being AI-native.
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jasonfarnon 3 hours ago
"There's nothing about being a non-native English speaker that prevents you from being proficient." This is the comment's point. We're talking about proxies and correlations here, not physical law.
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ryandrake 3 hours ago
I don't even know what "AI-native" even means. The term is sufficiently vague to shield any number of discrimination schemes.
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Terr_ 3 hours ago
Hold up, even before discussing the word "native", there's a weird logical-disconnect between the above two comments. I think paraphrasing is the simplest way to illustrate:

{1} scottlamb: "I suspect their lofty stated goal of X is a lie, to disguise their true goal of Y, which is something common which companies find much easier and more-desirable."

{2} CityOfThrowaway: "You are wrong, because it's obvious that X is achievable... if you define 'native' in a certain way."

{3} Terr_: "Uh, what? That doesn't make sense. The feasibility of X isn't part of Scottlamb's argument. Even if we assume X is possible, it isn't evidence they actually intend X over Y.

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scoot 3 hours ago
To be "AI native" (a la digital native) you have to have grown up with the technology.

I'm not sure exactly which children they're planning to replace all their staff with, nor how they plan to get around the child labour laws.

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paulhebert 3 hours ago
Thank you! It's the dumbest term and I hear it thrown around way too often
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paulcole 3 hours ago
> but expecting they learned this year's workflow first is age discrimination.

Huh? If it came out this year then everybody had a chance to learn it this year?

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noisy_boy 6 minutes ago
First as in that was the first thing they learned and can't really think in non-ai terms.
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scottlamb 32 minutes ago
Everybody had a chance to learn it those year. No one who had already learned to code had a chance to learn it first, as in before other ways of coding. Not everyone can be AI-native.

You might assume they aren't going to be so stupid as to try to exclude everyone who isn't new to programming. I wouldn't. They're a crypto business.

See also "digital native", a popular term which is absolutely about growing up after the technology in question was ubiquitous. https://en.wikipedia.org/wiki/Digital_native

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paulcole 9 minutes ago
Quite a reach.
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mooreds 14 hours ago
I'll probably get some flack for this, but this is about as good of a layoff email as he could have sent.

* explains the reasons (financials, AI enablement)

* talks about what folks who are leaving get in detail (first) and thanks them

* talks to the folks who are staying

Layoffs are hard, no doubt, and I am not sure he's making the right choice. I see plenty of doubt about some of the actions in other comments that echoes mine. I certainly wouldn't want to have 15 direct reports and also ship production code regularly. But as CEO, it's his job to make these kinds of choices.

The proof is in the pudding as they say. We'll see how Coinbase does with this new orientation in the next year or so and that will determine if this was a wise or foolish move. Is there a flood of talent leaving? Major breaches? Business as usual with better than expected profits?

Time will tell.

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vdnkh 12 hours ago
This email was 100% AI generated. I just edited a similar sentence from a claude code doc I'm writing - "we're not just X, we're fundamentally Y" is an obvious tell. I guess he's putting his money where his mouth is
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turtlebits 7 hours ago
Who cares? If you're getting laid off, the only thing that really matters is the severance package.

Its all lip service - either AI generated or hand written.

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lkbm 6 hours ago
> If you're getting laid off, the only thing that really matters is the severance package.

I don't think this is true. Humans typically prefer "thanks for the hard work, here's your severance" to "you suck, here's your severance, loser."

Humans like being treated with respect, and words are a big part of that. Money is nice, but it's not the only thing we care about.

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strken 3 hours ago
The difference between the "thanks" email and the "loser" email is that the second one is intentionally disrespectful.

I'm not convinced a polite but AI-written email hits the same note. At the very least it's unintentionally disrespectful, which isn't a direct challenge. Your boss doesn't care enough to write an email by hand, but also doesn't care enough to burn bridges and insult you.

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rozap 4 hours ago
It's the only thing crypto folks care about, so idk, I think it's fitting.
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cyberclimb 4 hours ago
> To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it.

For sure this part screams LLM

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wifipunk 4 hours ago
Reminds me grok

"We’re not building Skynet, we’re cutting costs and putting the survivors on prompt duty"

Anything in that format gives that AI feel

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alexandre_m 9 hours ago
I think a lot of LLMs are trained on corporate communications, and since companies have been copying each other for years, it’s hard to tell them apart.
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esseph 8 hours ago
Yep, it's 25+ years of corporate communications.
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machomaster 5 hours ago
This is just good writing, not a 100% proof of AI being used.
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giancarlostoro 38 minutes ago
I assume blaming AI is a way to soften the blow even if its not really a reason, it sounds hip and attractive to investors who want to hear that sort of thing.
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prewett 13 hours ago
> this is about as good of a layoff email as he could have sent.

Except for that tone-deaf part at the end, where right after he talks to the people who "will be leaving" (that is, the people getting kicked out), he says that Coinbase will be stronger and healthier for this. Which makes it hard not to draw the conclusion that the people "leaving" are part of the unhealth.

The CEO probably does not even think that, and just wants to reduce costs. But from what was written, the implications are decidecly suboptimal.

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bombcar 6 hours ago
It would be amusing but counterproductive to have a layoff email talk about how they’re firing their best and smartest employees.
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securicat 2 hours ago
[dead]
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rbjorklin 3 hours ago
> We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.

What happens when this person inevitably leaves and they have no one who knows even a little bit about the process or tools used?

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qingcharles 14 minutes ago
Isn't that why you have processes to create documentation?

I would forget half the processes I use if I didn't document them all religiously. The benefit now is that I can save myself significant time by having an LLM help me write the docs.

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mgfist 3 hours ago
Don't worry agents will take over job

/s

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arthurjj 6 hours ago
> employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA

As someone who lived through multiple rounds of layoffs at big tech companies this seemed quite generous.

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Sohcahtoa82 5 hours ago
Insanely generous.

I got laid off 3 years ago and got a mere 2 weeks + 1 month of COBRA. It was a tech company, but not a big one.

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wayeq 2 hours ago
i assure you they don't do that to be generous, they do it to get you to sign a piece of paper which reduces their legal risk profile
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spopejoy 14 minutes ago
Yes but ... people will sign that paper for almost any severance. Consider the alternative (don't sign, get a lawyer etc) -- many folks will just sign to get whatever's on offer
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kibwen 4 hours ago
Companies with less than 20 employees aren't federally required to offer COBRA. Companies larger than that are required to offer at least 18 months of coverage. I don't know how large your old company was, but Coinbase is large enough that this offer, rather than being generous, sounds illegal? https://www.dol.gov/sites/dolgov/files/ebsa/about-ebsa/our-a...
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tkzed49 4 hours ago
They're offering to subsidize the cost that the individual would normally pay for COBRA coverage. They're only required to offer the coverage, but not to pay for it.

However, I don't think this is that unusual in SV layoff packages.

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ryandrake 3 hours ago
If so, that's really generous, given the cost of having to pay for COBRA.

Either way, I'd still be shitting my pants. 16 weeks is not a lot of time to find another job in today's environment. I know devs who have been out of work for years and had to resort to stocking shelves at Home Depot to tread water.

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abnercoimbre 3 hours ago
Yep, I also know of multiple devs going into nursing. It used to be the other way around!
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pm90 9 minutes ago
From some of the previous decisions taken by Brian, and the quality of his discourse on twitter, it feels like he has succumbed to something that afflicts a lot of rich people with frail egos: surrounding themselves with yes-men, they rarely engage with the reality as-is and instead with a make believe one. Elon Must also suffers from this as do the founders of AirBnB.

It wasn't that long ago that, in SV, the dominant values were humility, kindness and openness to all views (even if behind the scenes there was the ruthlessness demanded by capitalism). The last few years have seen this value system corrode, and it seems like its hurting everyone. From the tech workers constantly churning for no good reason, to the tech executives sequestered in their own thought bubbles until reality finally hits them (usually, too late to change).

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saos 14 hours ago
> Non-technical teams are now shipping production code and many of our workflows are being automated. T

Is Brian here? Can he speak more to this? What exactly are non technicals shipping to production code?

I've got no position in Coinbase but is that a wise thing to say as a public company? I'd be alarmed if I were a share holder

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thatmf 18 seconds ago
I'm sure this will turn out fine /s

But also the type of investor who is into crypto in the first place will probably love this

Crypto bros AI bros

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big_youth 7 hours ago
I worked for Coinbase. Brian won't even speak more to this to the company. He led by twitter post. I was there for 4 years (thanks to a great manager) but Brian was one of the worst leaders I've ever experienced.
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phist_mcgee 5 hours ago
Go on, spill some more tea..
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mamonster 14 hours ago
This is (unironically) what big institutional allocators love to hear. They've been sold the idea that almost every medium-very big tech corp is vastly overstaffed and can become a monster cash cow and stop SBC dilution by cutting headcount + becoming A.I first.

They hear this from the sellside, from activists, from the guys managing their private market allocations etc.

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HoldOnAMinute 7 hours ago
Are any of these fields hiring?

- big institutional allocators

- activists

- the sellside

- guys managing their private market allocations

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fourseventy 6 hours ago
My company is doing this too. Our marketing team can use cursor web agents to make coding changes to the marketing website/blog/landing pages. The agents make the code change and make PRs in github where our tech team reviews it before merging. The marketing team is almost entirely non-technical.
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ericmcer 6 hours ago
Marketing team can vibe out PRs that engineers have to review and then shepherd out to production?

Sounds tight I love the direction industry is heading lol.

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abuani 5 hours ago
I'm looking forward to marketing folks doing oncall and support work for the features they're shipping.
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tacker2000 6 hours ago
To be fair marketing vibing content pages is different from managers vibing code that powers a trading app for example.
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claytonjy 4 hours ago
Yeah this sounds pretty reasonable really, like instead of using a CMS directly they’re having Claude file PRs to make the same changes. As someone who likes static sites and change control, it actually sounds like an improvement.
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BLKNSLVR 5 hours ago
I was thinking the same thing. Advertising or the wording and layout of information on a website is a different level of complexity to monetary calculations that have legislated paths and outcomes, for example.

As difficult as it is to use CSS to centre a field, the stakes are in a different ball park.

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_boffin_ 5 hours ago
How’s this actually going? I’m sure there are issues, but is it actually fruitful?
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mobattah 4 hours ago
Contrary to sentiment in this thread, I am seeing positive effects of designers and PMs using AI. Skilled designers can now own how their components look and feel with guardrails.
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_boffin_ 3 hours ago
The way i look at it is: those users are going to ask differing questions than engineering that may lead to possibilities not considered, thought of, believed possible, etc.. which can be a good thing, when harnessed correctly*.

I'd love to hear more about the positive effects of designers and PMs using AI, especially more on the PM side, if you care to go into more detail

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SpicyLemonZest 3 hours ago
I'm sure a lot of companies are doing that as described (mine too), but I have never in my life heard someone classify website/blog/landing page changes as "production code".
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voncheese 2 hours ago
To put the 14% into some context, per Google, Coinbase headcount has had the following headcount each year

+ 2021 | 3,730 employees + 2022 | 4,706 employees + 2023 | 3,416 employees + 2024 | 3,772 employees + 2025 | 4,951 employees + 2026 | 4,250*

*Estimated following May 2026 layoffs.

So the reduction gets them closer, but still higher than where they were in 2024. Given the fact that the crypto business doesn't seem to be growing much over the last few years it can be argued that they over hired in 2025 and going back to 2024 numbers just makes sense. And as others have said in the comments, they haven't turned a profit so likely this makes business sense and the AI shine is trying to make the news less ugly for investors.

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giancarlostoro 2 hours ago
Every company is going back to pre-COVID employee headcounts because they all had to overhire due to all the turnover which has stabilized to pre-COVID era levels.
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londons_explore 4 hours ago
AI is the next big hype.

Crypto was a big hype of last decade.

Every year that goes by there are fewer people interested in an old hype, and therefore a smaller and smaller market for coinbase.

Coinbase is on a path to death. It might take 20 years, but the decline has already begun.

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Cyclone_ 3 hours ago
I would have to agree. It seems like most of the new funding is going to AI at the expense of crypto.
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sergiotapia 3 hours ago
crypto is not growing that's for sure.
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kenferry 3 hours ago
> No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.

What's the theory on this? It seems to be common conclusion, but I don't understand why AI changes the situation here.

I understand that AI means you can do more with fewer people. Fewer people means less coordination overhead and fewer managers and fewer layers. What I don't get is why you want your managers to be doing IC work more so with AI than before. I don't see why anything changes about needing roughly 1 first line manager for every 6-8 people, or why it would be more beneficial now that the managers have production programming responsibilities.

Both before and after AI it's important that managers have real technical knowledge of the codebase. Having managers do actual production IC work in my experience has been a bad allocation of resources, though, and I don't see why AI changes that.

(a) Someone has to do the management tasks. Why do we think that isn't a full time job anymore?

(b) When managers do production IC work, in my experience it increases the load on ICs in review, because the manager one would _expect_ to not be _as_ expert as pure ICs on the codebase, and yet they are perceived as "senior". ICs then have overhead in having to manage that power imbalance in review. I have known a few extremely productive manager/ICs… but the effect on their teams was not super great. It made the manager into something of a micromanager and the actual ICs lacked autonomy.

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tootie 2 hours ago
Getting rid of middle managers has been the game plan for every headcount reduction for the last 50 years. They always seem expendable until a few months later when senior managers get overwhelmed and staff get confused and they end up making the same org they just destroyed.
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azinman2 6 hours ago
"Non-technical teams are now shipping production code"

Boy that's scary for a company that's effectively fintech...

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butterlesstoast 6 hours ago
I respected the "No Pure Managers" part. That's similar to what happened at our org.

The question remains, if there are no pure managers, then is this CSM / Sales shipping production code? If yes, then it's indeed scary...

> No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.

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zdragnar 5 hours ago
I've strongly disliked every team where this was the case. The people in those positions ended up being neither good managers nor good engineers.

YMMV, I suppose, but this combined with the AI nonsense just makes the dislike even harder.

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claytonjy 4 hours ago
My experience as well. It sounds nice at first, but since it’s tied to org flattening these “player-coaches” end up with 15-20 reports, which is way too many for even a pure manager.

I noticed it was especially bad for on-call and incident response; these managers get pulled in to all the incidents because of their status and supposed involvement, but are not particularly useful in those rooms, adding even more cooks to the already crowded kitchen.

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colechristensen 4 hours ago
I worked somewhere once where every once in a while we'd have to create a new deploy meeting because 1) our code was deployed manually over the course of hours and 2) every manager imaginable wanted to be in the meeting asking questions and directing people... you couldn't actually speak to anyone you had to talk through their manager.
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claytonjy 3 hours ago
I experienced a flavor of this, too. We had some outages, management said no more daytime deploys, so we had after-hours “deploy parties” whose scope and participant count increased weekly. The smarter managers said it was temporary, but couldn’t say how we’d move back towards continuous deployment. If anything went wrong in any service, you’d end up with a dozen or so folks on a zoom call for 3 hours. We did this once or twice a week.

Went on for about a year, worse each week, before i left.

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duzer65657 3 hours ago
I've experienced this as well. I call it the "better safe than sorry" strategy, and the issue is it ignores the very real cost of all the extra effort and work, from the literal costs to the slow releases to the loss of people who just can't take it anymore.
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ern 3 hours ago
In my experience, managers don't have to be hands-on, but they need to be able to recognize people with talent and unblock them do their jobs, to be able to spot process improvements, including channelling the AI hype to productive outcomes, and to be a steadying influence in a crisis (without adding noise). If a manager doesn't have technical ability, its impossible for them to do those things.
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zdragnar 4 minutes ago
Everything but the AI bit are on my list of manager qualities too, but the best managers I've had weren't active programmers, and one had zero coding background.

Knowing what you don't know and knowing how to get qualified information from people around you makes up for a lot of not having a programming background.

If anything, the managers with technical backgrounds who weren't active programmers tended to significantly underestimate the difficulty of doing something because back in their day, things were different or some such nonsense.

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Aeolun 4 hours ago
I haven’t had it turn out well with pure managers either, so I’m not sure how much the distinction helps.
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jamesfinlayson 3 hours ago
Yeah I don't know - my experience is that a manager's competence is essentially the toss of a coin. The only non-technical manager I've had was great and the only hands-on player-coach manager I've had was terrible so not enough of a sample size to drill down.
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lokar 4 hours ago
Do you mean not an engineer at the same time as a manager, or never an engineer?
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lokar 4 hours ago
Being a great manager requires being good at a whole set of specific skills, and that takes effort and some natural talent.

It can certainly overlap with what makes a great engineer, but not most of the time.

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duzer65657 3 hours ago
I think I am a better manager than engineer, not because I'm a shitty engineer but because I recognize the superior strength in my team and do waht I can to leverage the basic principle that if someone is better than you in many things, they should still specialize in the thing they are best at.
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duzer65657 3 hours ago
They're still going to have upwards of 5 levels in their hierarchy, so this is obviously for the plebs who are front-line managers, not the several layers above them, as (for example) I'm not sure what a strong player-coach VP of Engineering would exactly look like. I got to Director and quit because it was impossible to be a true contributor at that level or higher. You can see this when you're in critical mode like downtime or a breach; senior management is useless.
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rowanG077 3 hours ago
For me this is all about team size. It works if you have small teams, maybe max 6 people. But anything above 8-10 this is a total no go. Because management tasks just are not able to be done well at that point.
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duzer65657 3 hours ago
You right, but there is a very real coordination problem above the team when you're doing bigger things. I've recently experienced an organization with approx. 25 teams of 5-8, and because of their organization they had way too many concurrent initiatives. It was very hard to effectively swarm multiple teams on fewer (bigger) projects.
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operatingthetan 5 hours ago
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just_once 4 hours ago
Can anyone think of a single successful player-coach in the entire history of sports? Why would this be a good model?
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fsckboy 3 hours ago
Bill Russell, Boston Celtics, NBA national champions 2 years in a row, 67-68, 68-69 (first black head coach in NBA)
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jppope 3 hours ago
Most of the high profile basketball players you can think of do this - obvious ones are Michael Jordan, Kobe Bryant, and Lebron James - as I remember it Lebron has even written up plays from time to time during critical games (evidence: https://www.youtube.com/watch?v=uUkQbGQTdQ8, and famously erasing his coach's play: https://www.cbssports.com/nba/news/lebron-james-changed-fina...)
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Refreeze5224 4 hours ago
There are definitely a tiny handful, which absolutely makes them the exceptions that prove the rule, and a terrible idea for Coinbase or anyone else.
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yurylifshits 4 hours ago
Gianluca Vialli won UEFA Cup Winners' Cup with Chelsea as player-coach in 1998
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conradfr 3 hours ago
There's successful actor-directors.
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soperj 4 hours ago
Reggie Dunlop, Charlestown Cheifs, they won the Federal League and it's hard to argue it wasn't all down to his coaching.
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spuwho 4 hours ago
George Halas - Chicago Bears
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leg100 4 hours ago
Kenny Dalglish, Liverpool FC, 1985-1990.
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darepublic 3 hours ago
Pete Rose baseball?
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jr3592 3 hours ago
> No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.

This has always been the case where I work, long before AI.

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CryptoBanker 3 hours ago
> This has always been the case where I work, long before AI.

And surely the place you work hired with this in mind. Many places have not, and yet now expect PMs who haven’t coded in years, or in many cases not at all, to contribute to their products’ codebases.

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tapoxi 4 hours ago
Gotta be fun being a strong and active IC with 15 direct reports.
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vidro3 3 hours ago
what a weird thing to emulate. player coaching is super rare and there were very few good ones in the last 40 years.

why not, managers should be like left handed specialist relievers, they come in for a short time to handle a specific issue and otherwise let the team alone

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dyauspitr 3 hours ago
No pure managers is a shitty situation where anything people related is an after thought. That’s how you end up with a shoddy crew with a revolving door.
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annjose 5 hours ago
Are they also held accountable for the code they ship? Are they added to the on-call rotation?
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lokar 4 hours ago
IMO managers (and directors) should staff the large incident management rotation. Helping to coordinate response, freeing up ICs to debug and fix.
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duzer65657 3 hours ago
or at Coinbase now apparently, prepare to complete 15+ annual reviews in your new role as player-coach!
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stephenlf 3 hours ago
This is exactly what stood out to me, too. Before this Tweet, my feelings towards Coinbase were completely neutral. After this Tweet, I want nothing to do with it.

> Over the past year, l've watched engineers use Al to ship in days what used to take a team weeks. Nontechnical teams are now shipping production code and many of our workflows are being automated.

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simonbw 3 hours ago
There's plenty of non-critical code that I would trust non-technical people with good AI tooling to touch. As long as their access is segregated from the actual critical stuff. But let them write marketing pages or help and documentation pages. Let them write internal reporting code or build tools to use themselves.
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jdbiggs 3 hours ago
I ran content and educational pages for Kraken a few years ago. This was just as AI was getting useful. I was told by the head of security, the guy who coded all the original software, not to use any outside AI tools to proofread or edit. Then, a few months in, the CEO, Jesse Powell, asked why we were so slow in producing content - we had to edit it all by hand, as you do. We explained the security issues and he said "Who cares, just use it."

So on one hand they are the most secure business on the Internet and on the other hand YOLO!

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brandall10 3 hours ago
Internal tools and help/marketing pages aren't generally considered production code.
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Atotalnoob 2 hours ago
What world do you live in internal tooling isn’t production code?

Internal tools keep the lights on and allow customer facing code to function!

Operational tooling also isn’t a sexy thing, but it’s vital for any company to function.

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kenferry 43 minutes ago
I mean, this is semantics. Production is not the same thing as "important", but to me production code means customer facing. Internal tooling isn't production.
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estimator7292 3 hours ago
You and I wouldn't because we're engineers. An executive with ulterior motives would want to call it production for "Marketing"
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themafia 3 hours ago
> As long as their access is segregated from the actual critical stuff.

Do fintech customers share your ideals as to what is "critical stuff" and what isn't? How much of this business could _plausibly_ be "non critical?"

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nothercastle 6 hours ago
Worse, crypto is irreversible at least there are legal channels elsewhere to undo. Even if these people don’t touch the crypto side they still create backdoors for phishing
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willio58 5 hours ago
Yep I take this as a signal to remove the remaining amount of crypto I had on coinbase out. Fun thing for tonight!
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pishpash 4 hours ago
What are the top alternatives? (And are they doing the same thing?)
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atl_tom 3 hours ago
Hardware wallet. Or just stamp the wallet and private key on a sheet of aluminum.
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shell0x 5 hours ago
My employer does that too and people don’t even read or review code anymore.
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drdaeman 3 hours ago
Maybe I won't have to be concerned about job security some years from now, when everything becomes FUBAR and companies will need a legacy systems expert/software necromancer to a) discover, spec and re-formalize what their machine-generated black boxes are doing; b) build comprehensible and maintainable systems; and c) be responsible for what happens in the process aka swear by my work. While (a) probably can be done by a machine alone, and (b) can be done by a machine-and-human tandem, (c) absolutely requires a human.

But the few years to come are going to be wild for a lot of folks out there.

I don't expect Coinbase to publish a "we're hiring everyone back" in 5 years from now, but I hope at some point media will spot those trends as they'll - I have no doubts - will happen, and propagate that tune.

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ghnbv 4 hours ago
It is very likely a lie.
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mothballed 6 hours ago
Must be the KYC/AML people. I've notice fintech is on a hair trigger to freeze your money for hallucinated reasons. Once they have your money frozen, they can use it as float to pad their numbers for investor decks and draw more interest. Spin up some AI CS agent that just deflects and wastes your time and they can stall out paying for weeks to months.
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phist_mcgee 5 hours ago
I realise you're joking, but crypto is now a heavily regulated industry, the KYC/AML requirements are no-joke and non-compliance will get the company's licences in a given country/state terminated.

For the end user it looks like an evil cash-grab, but really it's the company protecting itself from regulatory vengeance.

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drdaeman 3 hours ago
The missing bit is that compliance is for governments and business partners, not for any end-users. For the purposes of KYC/AML process, end-users are objects, not subjects.

Your coins frozen with no reason given even internally except for "machine said no" - no one gets any slap on the wrist unless you sue real hard, happen to win, and most likely that'll be just a scratch that won't be noticed enough to change any attitudes.

The Man sees that someone they don't like transferring their coins through the fintech company - that's what those companies are really concerned about, because it would be a punch in the gut the company will feel.

Thus, the incentives. Current social design doesn't punish for false positives (until they hit really high levels), only false negatives.

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nullc 47 minutes ago
Coinbase gave my confidential "AML" information to criminal extortionists-- I hadn't even had an account with them for a decade because I realized they were bad eggs long ago.

What licenses of theirs were terminated? Seems to me that the regulatory oversight is a joke.

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mothballed 5 hours ago
No I'm not joking. That is the bullshit answer they (note: crypto/fintech space in general, not necessarily Coinbase) give. But when pushed on the occasions I've had my funds frozen they are never able to provide any evidence or what specific reason they have for triggering KYC/AML, just vague bullshit handwaving and AI customer service agents that lie about them "being on it" or some such and then your money gets returned when they're done squeezing it for interest (yes no one cares about your $50 but they do when it's some fractional percent of millions of accounts getting triggered at any particular point in time.) You can check something like the customer support reddits of a variety of crytpo and fintech companies, it is always filled with people have their money frozen for some long period while conveniently no one is looking at it while it is sitting there drawing interest, then maybe after a month someone tells them they need to hop on one leg while reciting Deuteronomy chapter 1 with a passport booklet in their hand and blink their eye 3 times while turning their head and that is all they were waiting for all along (I'm embellishing a bit here but that seems to be what KYC checks are like nowadays when they pop up).

Just a vague nonsense about compliance, that magickly aligns with padding their float. In reality they are using compliance and regulatory language as a shield to prop up their numbers. They are using KYC/AML to hold your funds hostage, as it's the most plausible explanation that also allows them to legally seize it under a legal sounding explanation. The fact that they do have to perform KYC/AML and there are penalties for not doing so just happen to make it a valid enough sounding excuse for when it's used overly aggressively because it lines up with other goals.

If they move the hair trigger to freeze funds 2x as often as they need to against the innocent false-positives to pass compliance checks, due to a hair trigger, then it falls under plausible deniability and even better when the regulator comes they can say some insane bullshit about how good their KYC/AML is. If they freeze it less often but instead just steal some for a little while and then return it, then it's more obvious a crime has been committed. It's obvious what they're up to.

Of course the KYC/AML/ regulatory officers are probably just pawns in this. The executives in the crypto and fintech space tell these people they need to set the sensitivity up to the 9s which does increase KYC/AML 'true positives' but the unspoken part is that money is now locked up into the company's accounts which creates a moral hazard in their fiduciary duty. They know damn well what that actually does is inflate their float, at the cost of a bunch of false positives. In theory that's satisfying AML because a function of doing so is you trigger more true positives, but in reality it's merely stealing money to increase floats not actually optimizing to meet the cutoffs to keep your license. But no one is actually going to come out and say this. It will probably take a class action suite, which I have little doubt will eventually happen when someone comes out and admits one day that these regulatory compliance triggers were intentionally set on the sensitive side for non-regulatory reasons.

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EdwardDiego 4 hours ago
> what specific reason they have for triggering KYC/AML

As far as I understand, they're often not allowed to disclose that. E.g.,

https://www.bitsaboutmoney.com/archive/seeing-like-a-bank/

> In the specific case of “Why did the bank close my account, seemingly for no reason? Why will no one tell me anything about this? Why will no one take responsibility?”, the answer is frequently that the bank is following the law. As we’ve discussed previously, banks will frequently make the “independent” “commercial decision” to “exit the relationship” with a particular customer after that customer has had multiple Suspicious Activity Reports filed. SARs can (and sometimes must!) be filed for innocuous reasons and do not necessarily imply any sort of wrongdoing.

> SARs are secret, by regulation. See 12 CFR § 21.11(k)(1) from the Office of Comptroller of the Currency...

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mothballed 4 hours ago
The fact they may not be able to in one circumstance doesn't prove that they're merely following the BSA.

It's obvious when someone gets their money frozen for a month only to just have to perform a KYC check that even if the KYC check was legitimate, and these kinds of results are common over years, the delay was a result of a business decision that increased their float.

I think you're conflating the requirements with the BSA with how executives are using it in a hostile way against customers. They can make the deliberate decision to slow down KYC/AML officers and checks after a trigger, while putting them on a hair trigger, while citing secrecy under the BSA. That is the regulatory nonsense under which they are dressing up a business, non-regulatory decision. It's there to provide plausible deniability.

The compliance officer in this case is plausibly just following the law but in reality they're just running cover for increasing the float -- maybe even unwittingly.

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kentm 4 hours ago
> But when pushed on the occasions I've had my funds frozen they are never able to provide any evidence or what specific reason they have for triggering KYC/AML

They are legally prevented from telling you by the regulators, at least in the US.

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mothballed 4 hours ago
If you buy into it being regulatory, you've already bought into the fraud. They're often delaying weeks to months to actually look into whatever set their hair trigger. That's not regulatory compliance, that's increasing your float. Especially in cases such as "all we needed was an updated passport check while you do the Macarena." The regulatory bit just provides the cover for the operation, the fact that it's true that regulation exists doesn't mean whatever is done under the flag of regulation was actually regulatory in nature it just means you have a more believable pile of steaming bullshit to tell the hysterical customer to make it sound like something closer to breaking the law is actually an attempt to follow the law.

Put otherwise, suppose I run a bank and you deposit your paycheck. I decide our reserves are a little low so I set KYC/AML triggers even more sensitive on a hair trigger so that an extra of 0.2% of innocent paychecks get held up an extra 4 weeks (I have also conveniently slow down / underhire customer service) which also causes me to catch 1 or 2 more real criminals. That's not KYC/AML even though that's the mechanism by which I claim to have held it. I'm not bound by the BSA secrecy in such case since the underlying trigger was for increasing the float rather than actually KYC/AML compliance.

------- re: below due to throttling ---------

I am accusing fintech and crypto businesses in general of committing mass fraud through intentionally setting KYC/AML on an artificially sensitive trigger to increase their floats, yes.

I do not know if Coinbase specifically does that -- my limited experience with them is they are one of the few fintech companies that hasn't fucked me over.

I have an absolutely massive body of evidence that leads me to that conclusion, through my own transactions and frozen funds as well as studying a wide amount of CS complaints that show evidence that KYC/AML checks on frozen funds are stalled for weeks to months without any plausible explanation of what is happening which is not a KYC/AML regulatory action but rather an intentional choice to raise floats for free interest and padding their numbers.

Of course what's extraordinarily ironic here is when fintech claims you violate KYC/AML then "law says we provide no evidence" but if you turn around and accuse them then the industry shills will scream "without evidence" while simultaneously saying your counterparty doesn't have to provide it! They are hypocrites! The very people accusing you without evidence betray their own sins accusing you of same! They were the ones that set the bar that they don't need to present evidence, not me.

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lokar 4 hours ago
So you are accusing them of fraud without any evidence.
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mothballed 2 hours ago
The level of unwitting irony here is off the charts.

Just one rebuttal ago, it was explained why it was okay to freeze customer funds without providing any evidence.

Now we are Jekyll and Hyde'ing back to getting upset about an accusation without evidence. That was a crux of my entire case! I am being damned, for allegedly, using the same standard of evidence as my accuser (though I dispute I am presenting as little as them)!

If that's your case, then you have concluded and rested my case for me in my favor. The entire KYC/AML argument falls apart because it fails your requirement to present evidence at accusation.

Either accusation without present evidence bad, in which case KYC/AML as it is used in stalling people for weeks to months without providing evidence totally falls apart and I rest my case -- or -- that standard of evidence is OK in which I've at least presented as much or more evidence as fintechs provide in their accusation against customers (nothing) and in that instance I also rest my case.

Whichever of these last two Jekyll and Hyde responses we pick, it isn't working against me.

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tmaly 13 hours ago
Publicly traded companies get their stock price punished if they just announce layoffs, whereas if they say it is because of AI, they do not see the same treatment.

If you look at Coinbase in 2020 they had roughly 1,200 employees. By 2022 they had roughly 4,500 employees.

They over hired and now they are pairing back, this is all it is.

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boshalfoshal 7 hours ago
Its been 6 years, how are you still blaming covid overhiring?
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Banditoz 3 hours ago
What would you blame instead?
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dbgrman 42 minutes ago
Bitzscaling. Reid Hoffman's snake oil (thought piece). https://www.blitzscaling.com/

It has poisoned more than one company (especially startups). Its the "go big or go home" mentality. The "the market is ours to take if we just put more fuel to this fire" mentality.

was in a startup once (Reid was an investor). The CEOs bought into blitzscaling, told the whole company we're going to "blitzscale". Hired 2 directors (with 0 reports). They had amibitions of hiring 100s of engineers. Then reality struck. There was no revenue and no path to revenue (because early days of AI). The blitzscaling was "paused". The directors had 1 EM report to them each. You can imagine what happened in the months after that.

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ryandrake 3 hours ago
Anything that happened more recently? At some point, the "overhiring" excuse no longer holds water. Headline from 2050: "Big tech lays off thousands more, due to overhiring 30 years ago..."
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techblueberry 32 minutes ago
If you create a problem and then do nothing about it, it’s still there years later.
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dawnerd 2 hours ago
The CEO. No one else to blame, really.
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cloche 10 hours ago
They already had substantial layoffs in 2023 for that https://www.coinbase.com/blog/a-message-from-ceo-and-co-foun...

It's because crypto goes in a cycle and now it's down. You should expect layoffs from them again in 2029/30.

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transitorykris 6 hours ago
Share price can and does go up because layoffs usually means opex goes down
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djeastm 5 hours ago
"paring back", but I agree. The overextended like a lot of high-growth, volatile businesses do
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apple4ever 8 hours ago
That's exactly right. Bad leadership got them here. Of course they won't suffer, but their employees will. But only because they announced it as AI related. So the investors don't care.
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tracker1 7 hours ago
That seems to be the case with a lot of companies with a significant number of tech workers... I think every tech manager/leader needs to read The Mythical Man Month and pass a test on the content without benefit of AI. I know Twitter/X was lambasted when Musk took ownership and made deep cuts, but my own opinion is it was probably for the best and would be healthier as a company after.

I mean, I want to work... and I absolutely despise the push to keep dev wages down, even at higher levels. But the reality is, at least from my own experience, that most software orgs and projects are actually over-staffed and would operate better with fewer, more experienced staff. Rather than filling hundreds of butts in seats.

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ravenstine 15 hours ago
> We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role.

Experimenting or cost-cutting? Are these one-person "teams" you g to be paid more for having multi-domain roles regardless of how fast AI can churn out pseudo-MVPs?

We're going to see this become a trend beyond Coinbase, IMO. The idea that companies just want employees to be more productive is a farce. The C-suite would prefer to make no profit, have few to no employees, and get personally richer in the process.

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brk 13 hours ago
Many upper level managers seem to be blind to the fact that the kind of person who can actually excel as a "do it all" is most likely not the kind of person that wants to work in that kind of environment. Those people will do a year or two pulling down a salary while they are also spinning up a side project, and then they'll bolt as soon as they can. It sounds like a recipe for constant employee churn, leaving behind a wake of fragile code.
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kevinsync 5 hours ago
I'm only writing this because Devil's advocate and all, but what if you're actually capable of all those things?

Plenty of us here can conceive, design, architect, build, ship and own things from soup to nuts, and feel a lot more invested in the result as a consequence.

If the compensation is good, and it feels less shackled and less bureaucratic, is that necessarily a bad thing?

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hluska 4 hours ago
The kinds of people who really can do all three always have options. It means you end up with a lot of turnover in these types of teams.
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wiseowise 14 hours ago
Seriously. Why is everyone just silently accepting this?
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orangecoffee 10 hours ago
What is the alternative
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vitaflo 6 hours ago
Start your own company. If you’re already doing everything yourself then you don’t need to do it for someone else.
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strange_quark 6 hours ago
Organized labor
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shaewest 5 hours ago
History has always been kind to inefficient systems organizing together for protection /s
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wiseowise 5 hours ago
Efficient system is when worker does work of 5 people for the same salary and CEO makes billions.
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shaewest 5 hours ago
I'm not arguing what defines inefficient in these situations, just that "if we group together we'll be okay" for tech workers will go about as well as 1960's longshoreman unionization
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darth_avocado 8 hours ago
Beatings will continue until morale improves
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philipallstar 14 hours ago
Well, yeah. As an employee in general one isn't that bothered about profit. As long as one's own job is safe and the jobs of the people one's close to.
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Szpadel 51 minutes ago
huge red flag

> Non-technical teams are now shipping production code

if you vibe code financial systems this cannot mean anything good for your business

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upupupandaway 12 hours ago
> Non-technical teams are now shipping production code

With the amount of tech leaders blabbering about this, I came to the conclusion that the profession of the future is going to be Security Engineer.

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codeduck 7 hours ago
AI-unfucker is likely to be a growth industry.
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nickmonad 4 hours ago
Yeah or anybody who can still actually read code.
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5701652400 7 hours ago
when we will see "we do not need CEO anymore. AI can do it better. we are sorry to let go CEO, we do not need him".
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archagon 5 hours ago
When tech workers finally unionize.
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mhitza 15 hours ago
At least the compensation package sounds nice for those layed off.

What I'm really intrigued by is the non technical staff deploying code to production. Now that's a gamble I want to see in the crypto space.

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Markoff 14 hours ago
"US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA."

4 months basic severance pay + 1 month for 2 years emploument is nice? so total 5 months severance after 2 years of working for them or only 6 months after 4 years

let me guess you are from US if you think this is nice, as European I would say this is fairly standard, nothing to brag about, 3 months should be bare minimum by law

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infecto 14 hours ago
As an American, I’d point out that there are structural reasons the U.S. often outpaces Europe in certain areas of innovation and business, tech and otherwise. Labor regulations in many European countries make it harder to reallocate talent quickly, which can slow down company formation and scaling.

That doesn’t make one model universally better. There are clear tradeoffs on both sides. But it is part of the equation worth considering in response to your point.

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jbxntuehineoh 36 minutes ago
ofc a lot of the "innovation" in our tech industry is pointless at best and actively harmful at worst (adtech surveillance, crypto bullshit, prediction markets, outright gambling, etc. etc. etc.), so maybe the euros have the right idea? then again, their model doesn't make the Line go Up as much
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Markoff 11 hours ago
Sure, I agree, not sure why you are downvoted for stating the facts, both have benefits, Europe in general is less flexible but employees are more protected with more benefits.

All I wanted to say was I don't find 4 months something particularly "nice" as European, though I am sure there are even some Europeans who would find it nice since they work for crappy companies in countries with less protection, so they are in lose lose situation, no US benefits (salary/taxes), no Europe benefits (severance pay/notice period).

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goodmythical 6 hours ago
"If you've worked for us for 24 months and we fire you, we'll pay you for 29 months and give you your next equity and pay for your insurance for 6 months" and "if we fire you we'll pay you an extra ~21% (plus your next equity and another month of insurance too) of whatever you earned" does indeed sound quite nice considering that a vast majority people who are terminated get nothing or next to nothing.

It'd be looking a gift horse in the mouth to whine about "well they get 22+% at XYZ"

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mhitza 12 hours ago
I'm not from the US, but from eastern europe. I have not been in collectives where what you're saying was true. At most I've seen 2-3 months of pay for someone to sign their own resignation.
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Markoff 9 hours ago
you should always add salary during notice period if you are not expected to work anymore, it's essentially severance pay as well, though technically it's salary for no work
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philipallstar 14 hours ago
As a European you're on a third as much though in the first place.
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broof 14 hours ago
When I got laid off I got 0. The company I currently work for generally gives 0 severance as well. 5 months is extremely generous
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wiseowise 14 hours ago
But hey! Guns and bigger salary, or something. And less socialism.
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SoftTalker 6 hours ago
Yes?

If you're making 2x or more what a European developer makes, you're responsible for your own emergency fund. You ignore that at your own risk. I'll take that trade.

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baal80spam 14 hours ago
> as European I would say this is fairly standard

I must live in a different Europe then. I'd say this would be EXTREMELY generous for Europe.

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baobabKoodaa 6 hours ago
When I was laid off, I got only 2 weeks of pay (notice period).
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Markoff 11 hours ago
well, everyone has different experiences, but just to make it clear, I was calculating ordinary salary during notice period into severance pay since in many companies it's essentially severance pay:

1. you get fired with 2 months notice period and they will tell you, you don't need to bother to come anymore = 2 months of severance, you can sit at home, look for job for 2 months with full salary

2. on top of this you will get also extra 2 months severance pay

so in total de facto 4 months of severance pay , but I understand shitty companies will expect you to work even during notice period (especially if they are firing you) and somehow expect you will be delivering same results, smarter companies know the reality when they are firing someone and just tell him not bother coming anymore, this was my case in last 1-2 jobs I've had more than 10 years ago when I was still employee (plus they wanted to give me 1 month severance pay, but I argued about years I worked there and certain operation practices which could be published, so got 2 months, unlike my less assertive colleagues), I'm nowadays contractor/freelance for companies outside Europe so no law protection for me

my wife is always employed as employee and got fired this winter under conditions I mentioned in point 1&2 and got 2+2 months after 1 year of work, two jobs ago she was fired without severance but didnt need to work during notice period

plus I've found funny mention of the 6 months COBRA as some benefit, you are covered by insurance in Europe regardless of your job status whether employed or unemployed you are always covered by universal healthcare

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gordian-mind 2 hours ago
The European model will never be better than the U.S. one for productive workers like in tech. Tech workers in the U.S. have the same benefits as EU ones for three times the salary.
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jqpabc123 15 hours ago
AI and crypto --- what could go wrong?
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harisec 15 hours ago
This: User just tricked Grok and Bankrbot to send tokens with Morse code

https://www.cryptopolitan.com/user-tricked-grok-bankrbot-to-...

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dgellow 14 hours ago
Fun read. Why would grok have access to a wallet? That sounds so absurd
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bitfilped 14 hours ago
People still unironically use Web3 as a term, that's hilarious.
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martypitt 14 hours ago
> Rebuilding Coinbase as an intelligence, with humans around the edge aligning it.

Oof. That smacks of hubris and valley-buzzwordism.

> Leaders will own much more, with as many as 15+ direct reports.

> Every leader at Coinbase must also be a strong and active individual contributor.

So, a manager who's managing 15 people AND expected to ship -- that sounds awful for both sides.

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StilesCrisis 14 hours ago
> So, a manager who's managing 15 people AND expected to ship

Right?? I saw that too. My first thought is that any good managers left will be racing for the exit. You can't fake "managing 15 people" with AI. You have to actually have the 1:1s and do the performance calibrations. How are they going to have time left for IC work??

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alexandre_m 10 hours ago
They'll have to reduce these 1:1s and any formal meetings to a minimum (e.g. once a quarter), and deal less with career growth and people conflicts.

They'll switch to async communications for everything, and ideally have a bot that answers Mm-humm like a psychologist on his chair.

More seriously, the solution is to move to a flatter org, but that's a drastic change with unknown consequences for most companies.

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Raidion 3 hours ago
As a manager with 10-15 reports at a company you've probably heard of, I think the main question is how much they will need to contribute. I put up a PR or three a week, usually in non-critical path flows or system support, and its honestly fine. I could barely contribute to the productivity level of even one of my junior engineers, but I can debug production issues and ship code AND be a good manager (with a decent work life balance).

I feel like managers should be able to contribute. Managing a good team isn't that hard, though managing a bad team (or a good team in the midst of a ton of bad processes) is a nightmare.

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tracker1 7 hours ago
I think you'll have to work it out with your peers and collaborate... we here at $BigCo believe in individual ownership of the process.
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pluc 14 hours ago
"IC work" seems to have evolved at Coinbase to mean "supervise AI changes". Then the question becomes how will managers actually review these changes and not just press accept at 3:50.
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dgellow 14 hours ago
I assume they will have absurd metrics, like number of commits and token use to,determine how good of an IC you are. So, you start a bunch of agents in the background, merge their PRs without review, while having 1:1 and other meetings with your team. Productivity they call it
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apple4ever 8 hours ago
Yikes. That's bad leadership at that top all around. But we already knew that when they announced layoffs. No good leader lays people off.
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waynesonfire 11 hours ago
> manager who's managing 15 people AND expected to ship

Notable is what they're not doing--annual reviews. This duty is now handled by the all seeing "intelligence" machine that can evaluate employees in real-time.

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LeCompteSftware 4 hours ago
Darkly funny that Armstrong's Twitter bio still reads "Creating more economic freedom in the world" when he has relegated humans to "the edge" of his own organization in favor of the pseudointelligent pseudogod.

Freedom for who, exactly? Coinbase's executives, I suppose.

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runjake 5 hours ago
I keep seeing $x4% figures for layoffs. Is that right below the legal threshold for layoffs (e.g., 15%), or am I imagining patterns that aren't there?
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serial_dev 11 hours ago
Why spend any time thinking about the people at your company, when you could just prompt “make a heartfelt tweet announcing firing a bunch of people, make sure you pitch it in a way that we are seen as an AI company”.
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monksy 6 hours ago
Consider this and I think it needs to be acknowledged:

If you're a leader and you've said that your company is too big and have to downsize by 10+%. This is a you're the problem.

Firstly, the business needs to have active business and new initives. If you are not supporting that: You've failed.

If you're so inefficient that you need that extra 14%, you made that mistake.

If you "overhired" and didn't find a way to use that extra capacity to find the business.. you are the problem.

If you say that AI has changed your business, that 14% more people means 14%*the AI lift of more capacity to accomplish greater things.

It's not the talent, and it's not the talents' fault for your issues. A lot of people assume that layoffs means removal of bad performers. The reality is not there.

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palmegranite 2 hours ago
Companies try to project strength especially when they’re vulnerable. Effectively this is sentiment control with the market. AI has given vulnerable companies the perfect thing for projecting strength when taking actions forced by weakness.
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bronxpockfabz 14 hours ago
> Crypto is also on the verge of the next wave of adoption

Since roughly 2018 I reckon, at least.

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taldo 13 hours ago
This REALLY is the year of the Linux Desktop
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danparsonson 4 hours ago
I've been using Linux as my desktop for years - I've yet to spend any crypto...
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danishanish 6 hours ago
At least there’s positives there…
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throwaw12 11 hours ago
Apart from "AI" making us productive talk.

Can anyone share how and when they see market is getting in a better shape?

Specifically I am curious, how we would be working with AIs even if market gets in a better shape

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blizdiddy 10 hours ago
I usually feel bad for laid off engineers, but these guys profited off of pump and dump wealth-funneling to the rich. Sucks to suck. They all played a part in normalizing scams.
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alexandre_m 9 hours ago
Your sentiment should be redirected to the leadership team and execs, not the engineers themselves.
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blizdiddy 9 hours ago
Nah, they are adults. Labor should make way more decisions, but they knew what they were doing and for who.
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alexandre_m 5 hours ago
That's ridiculous. You're making it sound like they were working for Nazi Germany.

Have some empathy for people losing their jobs because of upper management’s incompetence.

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blizdiddy 2 hours ago
I forgot that all criticism is reserved for… Nazis? Chill

Have some empathy for the misled retail investor that gambled their savings to thieves?

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alexandre_m 2 hours ago
I’m genuinely curious what the hell you’re talking about.

Did I miss some news where Coinbase literally stole people’s money, or at least did something that could reasonably be called evil?

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mavelikara 4 hours ago
How does the “flattening” affect equity grants. With fewer employees, does each get larger equity stakes?
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kelvinjps10 6 hours ago
What I'm worried is the push fo AI here, for a software platform that handles money is troublesome, I use coin base because I can send money to my family in other countries with no fees
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VirusNewbie 6 hours ago
Coinbase famously rescinded offers days before people joined when they did a previously huge layoff. That's absolutely diabolical and I sometimes fantasize about accepting a job there and just ghosting them.
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ejpir 6 hours ago
Isnt that the most fair thing for them to do?
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projektfu 5 hours ago
It's better to do a hiring freeze before the RIF. Otherwise people have left jobs to come work for you and are now stranded.
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nijave 5 hours ago
Perhaps try to space out hiring and firing a bit more

You know, hire, stop hiring, then start firing

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VirusNewbie 4 hours ago
you don't even get a severance that way. People moved for a job, then got stranded without even getting a first paycheck.
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baristaGeek 14 hours ago
Ok I actually like the idea of flatter orgs and player-coaches a lot.

However, do we really need them to AI-wash the fact that as a lot of companies, this company over-hired during ZIRP? Do we really need them to AI-wash the fact that the crypto hype is gone, therefore their business is smaller? “Company as intelligence” and “AI productivity” are just buzzwords so their stock price doesn’t suffer.

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mandevil 5 hours ago
I was a IC/manager for a few months. Spending all day in meetings (there are actual things you have to do to manage 15+ people) and then going home and coding for 2-3 hours every night burned me the hell out and I left that company, good riddance to bad rubbish.

Companies above a certain scale- let's use Dunbar's Number as a good threshold- need full time managers to handle the necessary information flow through the company. Middle-manager is actually something that AI can't do yet, because their main job is to figure out what things everyone else around them needs to know (inside and outside their team), which requires a theory of mind that current LLM's just don't have. Is this policy change worth telling your team about? Is this feature creep worth telling other teams about? That is the decision that managers have to make dozens of times a day, and it requires a model of what various people know, to know whether this is important to them or not.

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paulbjensen 6 hours ago
3 years ago they were touting NFTs as the next big thing.

Today, not a single mention in that email.

I can't help but feel that there is a superficial chasing of trends at play here (adopting the same playbook that Block used earlier).

Question is, where will we all be in 3 years from now?

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KellyCriterion 6 hours ago
Wait: Isnt NFT the next big thing anymore? :-D
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decimalenough 6 hours ago
All in on the next grift, of course. My money is on quantum computing.
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carterschonwald 4 hours ago
16weeks plus week or so per year of service is pretty good
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upupupandaway 12 hours ago
Brian once came to Hacker News to comment on a thread I posted (about being made an offer then ghosted by Stripe for a leadership position), so if he has the time for that I'd love to see him here talking about the non-technical teams thing. Could be an interesting discussion.
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gustavus 15 hours ago
> Non-technical teams are now shipping production code and many of our workflows are being automated.

As a security engineer this statements fills me dread.

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ghnbv 4 hours ago
Bitcoin is down from its highs and the big boys are in. Tether collateral is handled by Lutnick's Cantor & Fitzgerald and moved to BFF Bukele's El Salvador. Previously the combo was Deltec Bank (CIA linked) in the Caribbean.

The Tether narrative has just been broken and Iranian assets have been frozen:

https://edition.cnn.com/2026/04/24/politics/us-freezes-crypt...

This of course means that the primary use case of Bitcoin, sanctions' evasion, is no longer secure.

It becomes clearer and cleared that Lutnick and Trump are actually the deep state and the big boys mean it. Further crackdowns on China and Russia are coming and it does not look good for Bitcoin.

But by all means, cite AI nonsense as a favor to fellow founders to pump up their valuations.

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conception 15 hours ago
Lol “Non-technical teams are now shipping production code” definitely what I want my financial institution doing.
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itg 14 hours ago
That statement does not inspire confidence considering how ripe crypto is for hackers/scammers, if anything it makes me want to close my Coinbase account.
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coldpie 14 hours ago
Very early in the first Bitcoin boom cycle I had a friend who was into it, so I opened a Coinbase account because I thought it'd be funny to pay him the $15 I owed him for lunch or whatever in Bitcoin. I bought the $15 on a credit card, sent it to his wallet, we had our laughs about it, and I moved on. Years later, after it became clear that the only purpose of cryptocurrencies is scams & crime, I went to close my Coinbase account just for some basic digital hygiene. Except I found out that now, they only let you log in if you have an external bank account associated with your Coinbase account. And you can't delete your account without logging in. And there's no way in hell I'm associating my real bank account with a scam & crime agency. So I'm stuck with a Coinbase account I can't close or even log in to. Lol.
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Rebelgecko 6 hours ago
If you joined when Coinbase was still giving 0.1BTC signup bonuses, it might be worth trying to retrieve the account
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b00mer 14 hours ago
There's a law for that. If Coinbase did not require an external bank account to create the coinbase account, by law, they cannot require one to close the account. At least, that is what I have been led to believe. You could sue.
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coldpie 14 hours ago
I have to admit I'm always baffled by these "you could sue over this trivial matter" replies. Do you think lawsuits cost no time or money? Obviously I'm not going to do that.
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projektfu 5 hours ago
You could at least write a letter.
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hluska 4 hours ago
You’re giving legal advice based upon something you were lead to believe. That’s the first problem. The second problem is that proving damages would be difficult. The third is that you’re operating in a pay to play justice system.

Maybe you don’t have to make comments like this?

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itbeho 11 hours ago
Closing mine today
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Saline9515 15 hours ago
Given how crypto is the priority target for NK hackers it doesn't fare well for Coinbase to engage in such reckless behavior.
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malfist 12 hours ago
Reckless behavior? In my crypto currency? It's impossible!
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DaSHacka 14 hours ago
Not like it ever stopped the crypto industry before, if we're being honest
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rvz 14 hours ago
Exactly. That is completely irresponsible of them.

It takes one massive breach and theft from the exchange as a result of this and they are cooked.

Exchanges never recover after billions of dollars get stolen from the exchange.

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kypro 14 hours ago
Depends on what they're shipping. We're doing this with UI work, as long as your backend is secure I don't see what the issue is personally.

Generally engineers are not well placed to be building UIs.

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andy_ppp 14 hours ago
Frontend has plenty of security considerations.
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Saline9515 14 hours ago
You are a npm import away from having big problems.
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kypro 14 hours ago
You're definitely doing something wrong if that's the case at your company.
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sumeno 14 hours ago
Like letting non-technical teams ship production code
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m4ck_ 13 hours ago
But the claude/cursor/kiro/codex said my code was production ready, enterprise grade, and PCI/alphabet soup compliant.
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soganess 12 hours ago
That is your problem right there. Instead of PCI compliance you needed that sweet, sweet IBM MCA compliance.

Rookie mistake by your AI; otherwise it did a flawless job, and the glaze it's been giving you is 100% accurate. You are the bestest.

If one more AI calls me "insightful" or says that my question "really cuts through the noise" or "gets to the heart of the matter"...

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Saline9515 11 hours ago
You're totally right!
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CodesInChaos 6 hours ago
How did you solve supply chain security?
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orphereus 6 hours ago
If I were an employee that got laid off with this email, I'd be really angry and sad.
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sokoloff 5 hours ago
Is there a different layoff email that would leave you satisfied and happy?
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orphereus 5 hours ago
I suppose not getting a layoff email and instead getting it delivered face to face would be more human, but that's American capitalism for you in all its glory
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archagon 5 hours ago
"As the CEO responsible for the asinine decisions that got us here, I am stepping down immediately, without severance."
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missedthecue 3 hours ago
I feel like this would just select for business leaders that take zero risk.
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archagon 3 hours ago
I don’t think I’ve heard of a single tech CEO resigning for massively fucking up. They only “take responsibility” to the extent of saying those magic words.
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missedthecue 2 hours ago
Well there's the several billion of severance expense. I mean do we want to hang someone every time there are layoffs?
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DocTomoe 14 hours ago
> Leaders will own much more

Heh. This is the kind of phrasing that just begs to be misunderstood.

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jqpabc123 15 hours ago
Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks.

And I suspect that over the coming year, we'll be watching the consequences of this unfold.

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spprashant 14 hours ago
I d like to know what exactly Coinbase has shipped with this addition to productivity.
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dd8601fn 11 hours ago
This goes for everyone.

Some of the biggest AI adopting companies are still shipping garbage (Meta, Amazon, Microsoft, etc), and I’m desperately curious what infinite AI resources are actually doing for them.

More reports for accounting? What?

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insane_dreamer 4 hours ago
I never much liked Coinbase. I like them much less now.
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FerretFred 7 hours ago
>I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code

Good luck to those (human) teams when the briefness stuff hits the fan thanks to an AI hallucination... oh wait, the Active Individually-contributing leaders will be there to lend a hand, right?

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codeduck 7 hours ago
That reminds me, I'll need to stock up on rum so I can cheer the more spectacular detonations.
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ulfw 40 minutes ago
Another dying business betting on AI to save them. Good riddance
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ablation 15 hours ago
"Non-technical teams are now shipping production code"
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fxtentacle 14 hours ago
This is going to save a lot of money ... until someone loots their vault and they go bankrupt. "Non-technical teams are now shipping production code" is the last thing you want to hear from your bank.
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ozgrakkurt 14 hours ago
It is weird to read this considering they should have enough money to employ enough software engineers.

Why would non-programmers need to ship production code in a financial context?

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kaiwn 14 hours ago
Because it’s faster and cheaper, which are two very important metrics?
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Yossarrian22 14 hours ago
I’ve never wondered if BoA is moving fast
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keybored 14 hours ago
> Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day.

As a reward, people driving the productivity have now received a reduction in their colleague pool.

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wiseowise 14 hours ago
And increase in their workload. Win-win!
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close04 14 hours ago
> Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption

Crypto is always about to take off. If the company is sitting so well, and is facing imminent growth, then they don't need to do layoffs, they want to. Or the company is not sitting so rosy and they're not too sure about their future.

> Non-technical teams are now shipping production code

What could go wrong?

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sergiotapia 14 hours ago
Even his post is written by AI. Now that's efficiency!
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BoggleOhYeah 14 hours ago
What is going to be the event that triggers Wall Street to realize a lot of these companies have been lying about their financials?
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andy_ppp 14 hours ago
"Difficult decision" says billionaire sacking people, many of whom have families, so he can make even more money.
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newobj 6 hours ago
ok sure good luck. more like conbase anyway
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rvz 14 hours ago
Coinbase has achieved "AGI" internally.
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varispeed 6 hours ago
To me that sounds like financial issues dressed in PR slop.
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nojvek 12 hours ago
Crypto in bear market, volume is down. Less money to skim. Layoff.

The AI bullshit is CEO feel-good talk.

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iridione 5 hours ago
[flagged]
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5701652400 7 hours ago
[dead]
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josefritzishere 10 hours ago
Lots of layoffs this year. The economy is in bad shape.
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smileson2 6 hours ago
Everyone I know is barely holding on, markets doing well though but tbh it feels like a mad scramble last resort sort of thing
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5701652400 7 hours ago
yeah, check reddit. now even front page is people talking how hard it is. everywhere.
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SamPatt 14 hours ago
Many comments are mocking the "Non-technical teams are now shipping production code" line as an obvious disaster waiting to happen.

I think this will be commonplace in the not too distant future.

Some disasters will happen, just like they did before AI. Skeptics will gleefully point out these failures while more and more non-technical teams ship code.

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dgellow 14 hours ago
Will they also do the maintenance, future migrations, and handle prod alerts at 2am? I’m all to empower non technical people but shipping prod code isn’t the way to do it. What will happen is a very large amount of unmaintained services with no coherence, that will accumulate over time. I cannot imagine the monsters we will after a few years of that being normalized
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kypro 14 hours ago
No, because you're misunderstanding how this works.

Technical teams still need to design and build out the infra.

Technical teams still need to think about how to design and secure the backend systems.

The only thing that changes is that non technical people can now build UIs and internal tools on top of your core assuming you have solid APIs, MCPs, docs, and components to build on top of.

If you're allowing non-technical teams deploy mission critical software then you're not doing it right.

No one wakes up the frontend dude at 2am because the JS is doing something weird in the browser... All of the core infra and backend should still belong to technical teams.

I'm sure Coinbase understands this and when they say non-technical people are shipping software they don't mean they're vibe coding terraform infra and deploying full-stack user-facing applications.

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dgellow 13 hours ago
I do understand the theory, none of what you mentioned is new to me or contradict my points. I do not believe things will be done right. It’s not only mission critical services that require maintenance and need to handle incidents. Internal services are as important to a company as their public facing ones, and once you get the ball rolling I do not believe we won’t see the same approach used for customer facing services. I also do not expect non technical people to understand differences between MCP servers, rest apis, direct db access, and other resources. If they do they are definitely technical… so it will be up to whatever they let the agent do. Which is the whole problem here, you need to be technical to understand and push back when agents are doing things wrong
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hluska 3 hours ago
This is a whole lot of speculation masquerading as knowing what you’re talking about. You don’t have a clue what the CEO meant. If you did, you wouldn’t be talking here.
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wiseowise 14 hours ago
> I think this will be commonplace in the not too distant future.

And due to this it deserves even more mockery.

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mert-kurttutan 14 hours ago
Many people say this and they also say (see top comment) it being for financial company. But this being for financial company is an extra layer of risk that I am not willing to take personally.
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spuwho 4 hours ago
I have an announcement to make, using Claude I have now in development an AI model that can replace the CEO, the Board Chair, the CFO and CTO of any company on Earth.

I was shocked at how easy it was to train and develop a model that can replace senior leadership in a company.

The CEO was the easiest. I simply loaded the model with as much corporate jargon, double talk and the ability to talk down to people. The model nearly wrote itself.

Then simply ingesting the Wall Street Journal, Barrons, Financial Times and SEC 10-K reports and annual reports, I was able to compile the perfect CFO. It was able to spit out regulatory reports, answer questions on investor calls.

Strangely, the component of the model I had write in house was the ability to give up part of their bonus to keep key people employed. Seems in all of those financial reports, there were no examples of anyome that the model could leverage.

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