Apparently Google hates us now
192 points by zeitg3ist 2 hours ago | 72 comments

hungryhobbit 2 hours ago
They're a wiki. Wiki spammers are relentless now.

Source: a small wiki I help manage, for an obscure game with <10k players, recently had to disable new signups, because the spam was so bad (and it was stuck on an old version of MediaWiki, which didn't have CAPTCHA-support).

On a popular wiki, and it sounds like this one was fairly popular, I imagine even CAPTCHA's won't be enough to stop wiki spammers. If those spammers were posting more than just "buy my penis pill" garbage (e.g. they were putting links to malware sites), Google probably, and somewhat legitimately, saw them as a source of such malware.

I imagine the fix for the OP is a thorough audit/cleansing of all malicious content on the wiki, followed by some sort of appeal to Google (which will no doubt take months, if they even respond at all, because ... Google).

Really OP's only hope is that the Google team responsible for this has an Italian Pokemon fan; otherwise they are probably screwed.

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zeitg3ist 58 minutes ago
We have very good anti-bot system set up with a good number of Cloudflare fine-tuned rules, limited permissions for newly created accounts, and a very dedicated team of volunteers that patrol the recent edits constantly. I cannot exclude that somewhere on a rarely visited page (out of 37k+) there is a spam link, but I doubt it’s the reason for the deindexing. I think this would also appear on the Google Search Console.
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anigbrowl 13 minutes ago
Do you have any basis for saying that this wiki is overrun with spam, or are you just hand-waving? They were explicit in their Twitter thread about not being full of AI slop, and that they checked their list of pages that were marked as 'crawled but not indexed' and found no abuse.

I understand that you were taken aback by spam attacks on the wiki you help manage, but it's not reasonable to generalize from yours to theirs.

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andrepd 20 minutes ago
Weird Gloop (wiki host, started with runescape but now has dozens) has blogged about this https://weirdgloop.org/blog/clankers
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righthand 2 hours ago
Social sites should have all have a tree-based invite system. This would allow wiping out spammers and their enablers in a single hit. It would allow vetting of good actors too.
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ajkjk 47 minutes ago
I feel like the dream solution is more like tree-based content: you see content that is vouched for by people you vouch for; if someone's account is compromised then their vouches get updated to not matter anymore, cutting their whole tree off at the root to make it invisible. Spammers should end up in largely disconnected components of the trees.
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anigbrowl 7 minutes ago
How does new content or content from new accounts get seen by anyone?
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Sayrus 56 minutes ago
You still need criteria to handle reputation: does an account invited years ago and now spamming affects the reputation of the inviter, how much? What about the hacked accounts?

For small platforms it makes a lot of sense, for larger the potential for abuse is still there in different forms.

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WarmWash 34 minutes ago
Now you just created a market for farmed "legit" accounts.
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charliebwrites 2 hours ago
That’s literally how Facebook started

I remember begging my older step brother for an invite since he had the college email to get in

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CalRobert 59 minutes ago
Interesting to compare this site and lobste.rs for that
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threecheese 56 minutes ago
Both from safety and volume perspectives, I’d imagine. Openness has value.
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teaearlgraycold 44 minutes ago
An organization I'm involved with has had to add Anubis (https://github.com/TecharoHQ/anubis) because of the recent wiki attacks from LLM scrapers. It's finally fixed our outages.
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bogota 60 minutes ago
[dead]
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phyzix5761 44 minutes ago
Why would Google need to direct traffic to the website when they've already scraped and trained their models on the data? Content creators and legitimate websites were wham-bammed and thank-you-ma’amed.
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WarmWash 33 minutes ago
>wham-bammed and thank-you-ma’amed.

So same thing ad-block users have been doing for 20 years now?

Edit: You can downvote, but you can't tell me the difference, can you?

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anigbrowl 4 minutes ago
[delayed]
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bryanrasmussen 16 minutes ago
well I didn't downvote but there is an obvious difference in thousands of uncoordinated people doing something whenever it benefits vs. a large organization with automated resources doing things at the kinds of speeds and volumes that automation allows.
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caminanteblanco 26 minutes ago
I was listening to David Bowie's Suffragette City as I read your comment (Apparently Bowie was a popularizer of 'wham bam, tym' usage)
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p4bl0 2 hours ago
The same thing happened with my blog a few weeks ago. It was well referenced for years and suddenly almost all of my entries are not indexed anymore. The Search Console indicates that the URLs were crawled but are currently not indexed, and contrary to technical problems, there nothing I can do to fix it, I just have to accept that most of my articles cannot be found via Google anymore.

EDIT: I don't actually think it is related, but now that I think of it, the timing corresponds with when I started setting up TDMRep to forbid using my content to train LLMs.

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judah 42 minutes ago
Same. I've been running a personal blog for over 20 years. Last year, I couldn't find any links to my blog on Google. Went to Google Search Console to find all my links are "Crawled by not indexed", with no reason given.
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marginalia_nu 2 hours ago
To be honest it's probably just jank on Google's end.

There's a lot of delayed cause and effect in search, and it's much easier to make a minor mistake that excludes 0.1% of websites from crawling or indexing than it is to detect that it's happened except from affected websites telling you about it.

Like in marginalia I've had a bug that affected websites in the condition that if the root path didn't support HEAD, but did support GET with a `Range` header, and it correctly responded with a HTTP 206, then the website wouldn't be indexed because some code that was testing the root document for issues as an initial probe handled that as an error state. Most websites that support range requests also support HEAD (as this usually means the document isn't generated). Except a handful of Caddy-based configurations.

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sitebolts 34 minutes ago
Google's always adjusting its search rankings, but it's rare for a legitimate site to suffer such a sudden massive hit without reason.

My first thought would be that they accidentally blocked Google's crawler (maybe through some kind of anti-AI setting?) or that Google believes that the site is serving malware or spam. Either scenario can have that kind of effect. I can see that their forum at least appears to have strong Cloudflare anti-bot rules in place, so that might be the case.

They're also using a subdomain for both their wiki and forum, which Google has been observed to punish. They might consider moving each of those to their own separate .com domain.

But aside from that usual stuff, there's one more possible reason that's specific to this site. In November of last year, the Pokemon Company rebranded their "Pokemon Trainer Club" to "Pokemon Trainer Central", which is the first result that comes up when you search for "Pokemon Central".

That change was made a few months before the sudden drop in traffic, but could still be a viable explanation here. Google does routine re-ranking on a daily basis along with occasional major re-ranking, which happens maybe a few times a year, so the delayed hit that they saw could have come from Google finally recognizing that most people who search for "Pokemon Central" are no longer looking for the wiki like was once true in the past.

https://gonintendo.com/contents/54863-pokemon-trainer-club-r...

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zeitg3ist 27 minutes ago
A blocked Googlebot would’ve caused a report of 403s in the Search Console, which isn’t the case. And the subdomain has worked perfectly fine for the last 15 years.

You may have a point with the Trainer Central rebranding, but please consider this in the context of Italian language results. It’s not about reaching the home of the wiki (which is pretty much the only page that’s still indexed), it’s all the other search queries (Pokémon names, moves, games, etc - without adding “pokemon central” even) that usually returned our wiki’s dedicated page as first result (or top 5 at least) and now those specific pages are not even indexed anymore.

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0x5FC3 20 minutes ago
> They're also using a subdomain for both their wiki and forum, which Google has been observed to punish. They might consider moving each of those to their own separate .com domain.

Any sources for this? AFAIK, Google treats websites on a subdomain as a separate entity.

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jolmg 8 minutes ago
https://developers.google.com/search/docs/fundamentals/seo-s...

> Things we believe you shouldn't focus on: As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.

> Subdomains versus subdirectories: From a business point of view, do whatever makes sense for your business. For example, it might be easier to manage the site if it's segmented by subdirectories, but other times it might make sense to partition topics into subdomains, depending on your site's topic or industry.

Doesn't quite explicitly say it treats them the same, but it kinda implies it.

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frouge 2 hours ago
I can even tell you that Google hates us all
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georgemcbay 2 hours ago
Google neither hates nor loves any of us, the only thing it cares about as an institution is cramming as many advertisements in front of as many people as it can get away with to generate increasingly ridiculous piles of money.

This is not meant to be a defense of Google, which is (like virtually every large corporation) completely sociopathic.

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EvanAnderson 48 minutes ago
Public corporations were multicellular biological organisms made up of individual cells working toward the collective goal of continuing the organism's existence. Each cell received nourishment from the corporation, in the form of monetary compensation and other benefits. Some cells have a more direct role in the "reasoning" process of the organism than others.

These organisms aren't collectively sentient, though it could be argued some of the constituent cells are. They are able to influence their environment by using individual cellular consciousnesses to communicate with conscious constituent cells in other organisms.

Ultimately, the organism itself has the goal of producing value for its owners. The methods the organism used to achieve these goals are somewhat opaque to the owners, and potentially inscrutable to the individual constituent cells. If the owners stop receiving value the organism becomes unable to nourish its cells and it dies.

Recently these organisms have become biological / technological hybrids including unconscious computational models in their reasoning process. That increases the inscrutability and opacity of the process by which it reasons. It's likely the unconscious computational models will eventually be tasked with communicating with similar models in other organisms, at which point the inscrutability will probably increase by an even greater amount.

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fredley 20 minutes ago
Increasingly I see marketing as akin to LLM training. We are all being trained (by activating and reinforcing neural pathways in our meaty heads) to respond to certain stimuli in a certain way (e.g.: at the store, select _this_ brand of soap).
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bigstrat2003 32 minutes ago
Don't make the mistake of anthropomorphizing Google, as a wise man once said.
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logicchains 59 minutes ago
All large companies are sociopaths, but few tech companies treat their paying customers with the level of contempt that Google does.
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xp84 48 minutes ago
I'm not sure most of those calling the shots at Google realizes they even have paying customers other than advertisers. Notably though, website publishers and consumers of their massive products like Search, Gmail, and Android are not really customers.
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WarmWash 22 minutes ago
A bit outside of HN's typical domain, but I wonder the treatment that top ad buyers get from Google.

Like if you are the VP of advertising for Procter & Gamble, and your nephews gmail account gets banned, are these guys treated so specially that they can get a white glove unban just like that? I wouldn't be surprised for Googles golden geese if they can

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chakintosh 9 minutes ago
After yesterday's keynote and the changes to Search, it became clear in the near future, Google will cease to direct any traffic to websites and the search results will just become a footnote in Gemini's response.
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_alphageek 9 minutes ago
I still have 42k page indexed, but previously I had 20k impressions per day, past week impressions started to change. And now I have 399 impressions per 24 hours :/
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arjie 34 minutes ago
Wikis are just high-risk for SEO. Getting my own personal wiki to be indexed was such a challenge that I'd just about given up when a friend who is more acquainted with the whole thing helped me make sure I had all the bits and bobs in the right place. If you're not careful, people can easily put spam all over your site and then it'll really ruin your presence on a search engine.

Google is really big, though. Really really big. They're so big that not even all the people inside Google are trustworthy to them on a subject like this.

But they don't universally hate wikis and so on. It's just you have to do a lot of work and make sure you don't have spam on your wiki, and then fill in all of the information in your meta tags, and have a sitemap.xml, and all that. Here's my wiki for example: https://wiki.roshangeorge.dev/w/images/8/89/Screenshot_-_Goo...

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paol_taja 43 minutes ago
You guys made the classic SEO mistake of building a real community site instead of a Reddit thread, a coupon subfolder, or an AI summary.

Scherzi a parte, spero che possiate recuperare presto…

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zeitg3ist 41 minutes ago
Grazie! Speriamo anche noi.
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ZeWaka 20 minutes ago
Interesting. My small game wiki was also affected ~3 weeks ago. It doesn't even show up on Google anymore even if you directly search for the URL.

We don't get any spam since there's no public signups for editing access.

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declan_roberts 24 minutes ago
I suspect this is a cloudflare thing since the other search engines are doing fine. I'd look closer into your cloudflare settings and see what you can relax.
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clacker-o-matic 2 hours ago
oof that sucks; i really wish there was more info on why google decides to crawl or not crawl a page
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kokojambo 38 minutes ago
It appears for me when I search for it. Even Gemini is cool with looking for it.

Here is a part of the Gemini result I got which was directly above the regular result link.

"Pokémon Central is a major community network and independent Italian encyclopedia for everything Pokémon-related"

Honestly, the title is super clickbait and it doesn't even reflect reality. Its so easy picking some giant entity far away and create some drama about it. Dont get me wrong, I am not a google fan, but I also dislike clickbaits and whiney dramatic claims, moreover if unverified.

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zeitg3ist 11 minutes ago
Maybe the claims in the Twitter thread weren’t clear enough; I’ve added some clarification especially for you: https://x.com/pokemoncentral/status/2057157781611024764
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kokojambo 6 minutes ago
Thanks for the clarification, the title is still a whiney clickbait.
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hamdingers 34 minutes ago
Do you suspect they have faked the search console screenshots as well? Make your accusation explicit.
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kokojambo 2 minutes ago
I suspect it's common and easy on the internet to make outrageous claims on how google messes things up. It's just how corporate work. Apple and Google each probably kill a business a day by banning them for no reason. It's not related to hate, you are not special and Google doesn't give a damn about you. Did the big bad cowpowate huwt youw witte wikiw? Owwwww. This must be a direct attack on you.
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astkl 55 minutes ago
My guess is that the combination of Wiki and Pokemon is highly suspect for Google.

The Pokemon Industrial Complex has advanced astroturfing especially on YouTube/Twitch, where streamers mention the damn things in any second episode, they "accidentally" meet people going to Pokemon conventions in live streams and so on.

Try to audit the Wiki if anyone abused it.

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drcongo 2 hours ago
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scrollop 2 hours ago
Thank you
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pcdavid 60 minutes ago
This might be useful: https://addons.mozilla.org/fr/firefox/addon/toxcancel (Redirects to xcancel.com (a mirror of x) when the browser is about to load an x.com page).
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cynicalsecurity 49 minutes ago
Can someone start a new Google, please? Just search, nothing more. I'm willing to pay 10 USD a month for that. API access included.
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elaus 26 minutes ago
Kagi has been mentioned already, just to provide anecdotal reference: searching for "pokemon wiki" with the country set to Italy shows OP's website as first result.
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kevincrane 44 minutes ago
Yeah Kagi already exists luckily, it’s extremely good and worth the money.
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cess11 2 hours ago
Perhaps they're decommissioning search in favor of LLM:s.
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CodesInChaos 51 minutes ago
That's only supposed to happen later this week.
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arikrahman 60 minutes ago
This aligns with their Google Zero doctrine, keep all info internal and make the goal for the user to hit 0 external websites.
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echelon 2 hours ago
Pokemon Central runs ads (Google AdSense at that!), which is probably how they pay for everything.

Google is likely their biggest inbound source of traffic, so they're probably experiencing a marked revenue drop as well.

It's unfortunate that so many livelihoods are subject to the capricious whims of a single company. A company that is increasingly seeking to keep users on their engine without sending eyeballs or revenue to any third parties at all.

We're watching Google's "embrace-extend-extinguish" arc for the web. It's not over by a long shot, but they absolutely intend to finish the job.

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vrganj 2 hours ago
Hi EU. How about one of those lovely anti-trust cases?
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skeptic_ai 31 minutes ago
I really hope eu can extinguish Google before they extinguish all websites. Will be an exponential death of website very soon once they lose traffic.
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vrganj 12 minutes ago
I'm worried about the Trump/Tech-Oligarch axis interfering with legal processes in the EU and preventing needed regulation.

We should've gotten out of US dependence decades ago.

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spiderfarmer 2 hours ago
It’s why I moved to in-house advertising. It’s a lot of work, but I hope it is the right decision.
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righthand 2 hours ago
Why is it a lot of work? Could you specify some off the more difficult effort? Wouldn’t LLMs help speed this up? This is the one area where I’d think Llms could really take Google down by empowering in house ad platforms.
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dylan604 54 minutes ago
Depends on how in-house you want to go. If you go full in-house, you'll need sales staff to make deals with advertisers. You'll then need a way of hosting the media provided. You'll need a way to deal with media that does not match what you've requested. You'll need a system to allocate ad space accordingly to contracts with ad clients. It's like a whole new department in your company.
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spiderfarmer 34 minutes ago
I don’t have a sales staff. I just call a company, tell them why I’m calling and what’s the opportunity, crack some jokes, get serious and make them an offer. It helps that I’m in a niche, thoroughly know the sector and that they most likely already know my websites. As long as I can get to the owner of the company, then I’m golden.
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egypturnash 17 minutes ago
Spiders Georg runs his company from a cave and buys 10,000 spiders every day; he is an outlier and should not be counted.
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pkaye 2 hours ago
Its better off if ads go away. Just use ad blockers.
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zeitg3ist 2 hours ago
We would like the wiki to be free of ads, but hosting costs at our scale are real. Since we don’t like ads either, we compromise like this: users can register for free and never see an ad (they are only served to anonymous visitors); they can also use an ad blocker and we won’t bug them about it.
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jdw64 58 minutes ago
[dead]
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etgpao 2 hours ago
[flagged]
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esseph 2 hours ago
[dead]
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spiderfarmer 2 hours ago
[flagged]
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ChrisArchitect 2 hours ago
Title could be: Apparently Google hates Pokémon Central Wiki now
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m4tthumphrey 2 hours ago
No, I think "us" is apt, considering this will eventually affect all sites that rely on traffic from Google search, which is basically every text heavy site.

All we can hope for is that people will stop using search (after eventually having enough of the AI wave) for these sort of niche sites and will bookmark and access them directly in future. I don't have much hope.

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xp84 36 minutes ago
I spend a lot of time wondering about the true role of search in people's lives in 2026. When I watch people use the Internet, it seems like most of them perform searches simply as fuzzy-matching navigation to the websites they use. Like the way many people use Spotlight to launch desktop apps.

I think this is because

(A) bookmarks lists are inconvenient - scrolling to find a bookmark is slower than typing "youtube" or (cringe) "bank of america" in the URL bar

(B) typing URLs directly requires precision of memory with TLDs being numerous and even things that were once predictable are now mere suggestions (e.g. is your city or town at cityofwhatever.com? city.org? city.gov? Could be anything!)

(C) related to (B) if you screw up a full URL you may well end up at a phishing site that looks like the site you wanted.

I really believe that 90% of Google and Bing searches today are probably for the names (or misspelled or partial names) of the top 100 websites.

If the dominant browsers weren't Google Chrome and Mobile Safari (who gets paid by Google for every search) browsers would build bookmarks for you of your frequently-used sites, and ordered by frequency of visits, present those for direct navigation when you type a word in the search bar, and not send any query to a search engine if you chose one of those. But all incentives point very strongly against doing that and toward sending you to a SERP with 13 ads and an "AI Overview" above the organic results.

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computomatic 41 minutes ago
A wiki with only 11 pages?

Perhaps they will investigate why 541,000 pages aren’t being indexed. In my experience, Google provides adequate tools for identifying and resolving indexing issues.

Google won’t serve pages it hasn’t indexed. Seems they left a lot of relevant details out of that tweet.

Edit: and the most likely answer would be that their current robots.txt disallows virtually all indexing. I’m no SEO expert but entries like this seem like footguns:

   User-agent: Google-Extended
   Disallow: /
Edit 2: there’s more info in the full thread but that was only viewable via the xcancel link someone else shared (despite having the X app installed - deeplinks don’t work today). A helpful example of why X is not the best platform for sharing multi-post threads. Seems robots.txt was considered but ruled out.
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zeitg3ist 37 minutes ago
In the first image you can see how indexed pages go from 40k+ to 11 in the matter of days. Further down the thread I show how 114k+ pages are marked as “crawled but not index” and we can’t understand why. The rest is stuff that is (correctly) blocked by robots.txt.
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