This sounds kind of fun. It’s curious they weren’t allowed to drive though..
> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.
And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.
I would love Lotus to make another road legal go-kart and slap an electric engine in it.
In other words, they made an EV do wroom-wroom?
Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.
The front profile is hideous too.
Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."
And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?
Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.
But starting at $600k for that?
It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.
But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
iFerrari XS
It's 140% better than the previous Ferrari Enzo
And 20% thinner
With a brand new Magnesium case
It's the fastest Ferrari we've ever built.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
Compare that to the next car on the list, now that's thrilling.
Emission regulations I'm guessing.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.
This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...
I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.
It's galling to see pompous, no-talent douchebags like Ive continually held out as some kind of innovator.
I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
Ive's work is bubbly symmetric bland crap.
"Hmeep!"
Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
Man, I miss the 90's. Best decade for electronic music ever.
[0]: https://web.archive.org/web/20260216163304/https://www.ferra...
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
This is totally impossible to read without hearing it in Ive's soothing voice.
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
Typo on the Ferrari website...
The display & controls do look very nice!
I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).
> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.
https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
Even the color they chose for the reveal speaks to me like "rich luxury car without personality"