An additional danger is how this pulls all of us down. Staying with the articles example, by adding artificial strawberries flavour to everything those that could have enjoyed the natural experience never get the opportunity to do so, preventing them from acquiring the taste. Cultural offerings do have some educational responsibility after all.
> Staying with the articles example, by adding artificial strawberries flavour to everything those that could have enjoyed the natural experience never get the opportunity to do so, preventing them from acquiring the taste.
I would go so far to say, that even if people tasted the real thing, they would prefer the artificial product. For example, we have Sauce Hollondaise in my country, and most people were probably raised on the convenience product. The original sauce is very cumbersome to make and almost no one makes it fresh. So, I've noticed that even if people taste the 'real' sauce, they prefer the convenience product.
No it's not.
Ray Bradbury did anticipate all of that in Farenheit 451, including the addictive nature of it.
I read Farenheit 451 in 2010, and I was shocked to see that he had anticipated Twitter, but his predictions didn't stop there and he also anticipated that the next step would be what is now Tik Tok.
https://en.wikipedia.org/wiki/Cultural_Marxism_conspiracy_th...
I try not be against new terms like "enshittification" or "dopamine fracking" for this reason, the tech people at the levers that might be convinced to change course seem to be more open to substack and blogpost concepts (see SSC / rationalist popularity for all this new terminology that just describes old continental philosophical concepts) instead of having to read old European thinkers that use too much Marxist terminology.
Edit: case in point, literally users here are now linking to SSC essays explaining critical theory lol
> Since World War II and the large-scale industrialization it fully unleashed, a core method driving ‘progress’ across many different fields of human endeavor has been to shred something real and reconstitute it into a faster, easier, less appealing IMPish substitute for what we used to make out of it. This is the parsimonious recipe for industry to fulfill our urges. We’ve got the food processor whirring, and absolutely everything is going in.
[0] https://www.astralcodexten.com/p/your-review-my-fathers-inst...
The search itself is the dopamine hit. I think the author, if anything, meant endorphins, it's just that there's so much misleading pop science about this, that everyone blames poor old dopamine for their woes.
Similarly, Dopamine now just means "a short hit of instant gratification" to the average person. I also don't like it.
¯\(ツ)/¯
Starbucks / Chipotle / Orange Theory / Target / Generic Brewery / Lime Scooter / Waymo / Subscribe N Save
So much of modern life has been comodified to optimize for things that aren't necessarily what's inline with the users interests and certainly don't do anything for cultural robustness.
So ... what a difference that makes?
(I mean, I get that it does make a difference. Carrefour clearly takes some pride in their chocolate selection and aldi ... well it's an insult to any product to be sold at aldi. But culture in shopping in the EU? Where do you find that?)
I live in a small european town and all the followings are found less than 3 minutes away from my home: butcher, baker, shoes store, newspaper store, convenience store, barber. The town hosts a market once a week that sells more divers products, and many people do shop there. Some of the stores are owned and operated by descendants of those who owned them 60 years ago, all have their owner working in the store.
Maybe you won't consider that to be "large amounts of small stores" but that is somewhat the point: all my basic needs can be covered by a handful of small stores.
Granted that type of life and town has become less representative over time, but I heard the trend is now to go back to the countryside as people flee the big cities.
Im vibrant city centers of every bigger city I visited. The ugly malls are taking over much and online ordering is heavy pressure, but some are still very much alive.
They do look different, claiming otherwise is just American cope
Tokyo (Ginza), NYC (5th), Paris, London, Berlin, Sao Paulo..: Starbucks, Gucci, Addidas, Louis Vuitton, Levis, Ferragamo, Apple Store, a little further from there a McDonald's..
Any caveman would have loved to have to choose between favourite junk food franchises instead of risking his life chasing woolly mammoths not to starve.
Not being bored = likely scrolling social media = dopamine release = the exact mechanism that reinforces patterns and behaviours in our brain, which under some conditions can reach stages of compulsion. I loath to blame the individual when these systems are designed to exploit flaws in human behaviour.
I recently read a self-help book by B.J. Fogg, a professor at Stanford Behavior Design Lab (formerly known as the Persuasive Technology Lab) that was boasting how he mentored the Instagram founders and helped them optimize their app for maximum engagement. The book itself was pretty good, but I couldn't help but think I'm reading the words of a complete sociopath that has indirectly caused untold psychological damage, and was pretty proud about it.
Is it Jane Doe's fault that she's now hopelessly addicted to Instagram?
My 5-and-a-half-year-old son would recommend this book to you:
https://www.booksfortopics.com/book/the-couch-potato/
It covers this quite succinctly.
For instance contrarians who avoid those attributes
And to be honest choice fatigue also plays a part.
(Also millenials seem to sell some places as "gritty and authentic" when in reality a lot of them just suck)
I'm all for trying new things, but in the end you realize that a lot of those are just not for you and you go for the bland and tested thing
Starbucks, McDonalds, Papa Johns, etc. do not make "great" refreshments but they make them of a consistently sufficient level of quality that you can be sure you're not wasting your small fortune when you buy from them wherever you are.
[0] As, sadly, we are all forced to these days.
But then, once I got to certain McD locations, and got a (very) disappointing experience, then it's hard to come back to the brand.
(it might have changed, I think this was over 10 yrs ago) but still
I've never been to any one of these except Starbucks but only like a six times and Chitpole ONCE.
I've also never been to Taco Bell. McDonalds I've been to thirty times.
I don't think I'm alone? These places don't have that exaggerated pull that is often discussed in alarmist articles.
I guess I just don't eat outside at all so I could be the minority.
Alone or not, you're hardly representative. They are huge corporate behemoths because 100s of millions go there.
And if you personally do avoid those, you likely still don't avoid 50 others like them. Like, you don't go to those, but shop at Amazon. Or ride Uber. etc
I've also eaten Taco Bell.
You're not missing much. It is much as you'd expect, a stepped-on Americanised parody of Mexican food. Even in the small north-eastern city of 150,000 people I live near now there are at least three places better than it for Mexican food.
Starbucks is absolutely rank. I suspect all the syrups and shit people pump in is just there because they a) don't actually like coffee and want some sugary milkshake, and b) don't know what coffee tastes like so are okay with the stale over-roasted to the point of just being burnt lukewarm rubbish that Starbucks sells.
The rest of those don't really exist in the UK (yet!). I don't know if "Generic Brewery" is a real place or just a term for "oh hey you have to check <this place>" out, but if it's the latter then that would be Brewdog. Okay but not great beer, horrible horrible people.
I used to work at a small workshop in the south side of Glasgow where I'd go out and get a curry for lunch most days. The building looked semi-derelict but the shop itself was clean enough. Stainless counter, stainless kitchen units behind where two big Pakistani guys and their tiny grandmother who *everyone* deferred to cooked up curry. Cracked lino, scuffed formica tables.
You went in, you bought curry and a can of Coke. What kind of curry? Whatever they'd made that day. There was one, or maybe two if they also had a veg-only one on. It was whatever Naniamma had told them to make that day. Your menu choice was buy the curry or don't. Doesn't matter either way. Four quid please, want a fork?
It was always superb, and 20 years later I can still taste it just thinking about it. This is the kind of place you could eat.
Chipotle and Lime scooters do exist in the UK (and have for a while.) Waymo (I'm assuming the driverless taxis here) are just starting to appear in London. Apparently there's an Orange Theory Fitness in Derby (which has the same logo as the US one and therefore I'm assuming it's the same company.)
(Amazon and some smaller stores have been doing "subscribe and save" for years. But I'm not sure if that's the same thing?)
> [curry shop]
There was a great Thai place on one of the North Acton industrial estates back in ~2010 - tiny place, scuffed formica tables, terrifying grandmother taking your order, similarly small menu. Still the best Pad Thai I've had.
But I don't know whether dopamine is the pathway responsible.
Rentable scooters/bikes being dumped everywhere by idiots is an issue, but parked in city approved places they're a boon.
They can make transit incredibly more useful for thousands of people in slightly less dense places.
The nearest subway to me is 2km away. It's much nicer to be able to rent a scooter for 5min than having to take it with me for the whole ride, or have it locked to a pole with 100s others.
As for Waymo I dunno if a vehicle the size of a car just driverless is the answer to mobility issues, but anything that reduces the number of moving and parked cars in cities is a win in my book.
Is this really the best example the author could come up with? If you want fresh strawberries, you can just go to a supermarket and buy them. In many places you can get a few pounds per for less than the money you earn in one hour. It's pretty much a heaven compared to pre-industrial days.
But I guess the analogy of fracking is pretty spot on, just in a way the author didn't realize -- the cons are often exaggerated.
Whut? It's a perfectly relatable example. Commercial fruit genetics are selected for shipping and shelf life. Nutrients and taste come way down the list of priorities. I've noticed the strawberries in my supermarket have a more consistent quality every year. Consistently awful. It seems like one company have taken over the market and the berries are hard and bland. But they look nice. As each layer of the chain consolidates it forces adjacent layers to consolidate and you end up with sameness. The small strawberry companies probably went bust because the big supermarkets pushed hard. Now I have to buy my strawberries from a roadside farmer and they're great.
A recent dopamine fracking example in the supermarket is beer culture. Couple years ago in NL small breweries were popping up everywhere and making delicious specialty varieties, or reviving long lost beers from old recipes. Also small shops emerged, collecting special beers from around the world. This did not go unnoticed at the supermarket, and the number of brands they offered exploded. Rows upon rows of the most fancy designer cans to attract your attention, highly priced but convenient. It killed off a large part of this trend. "Hey, I can just buy this in the supermarket".
And they all taste watery, i.e. almost no taste at all, all this as a result of the industrialisation of strawberry farming. Which means that it was a good enough example for me.
They also taste better in my opinion.
On the other hand i'm wondering if that's just an implementation detail. A temporary imperfection in simulating the real thing due to constraints in (chemical) engineering and cost, not a hard limit.
Neural Networks are universal function approximators. Throw enough resources at them and they will mimic the most complex function to an arbitrary level of detail.
But this feels like an article where you get all the useful info in the title. The rest is just a rant about the modern internet being bad for your brain.
I see this structure:
* introduce dopamine fracking
* the wonderful strawberry analogy to what we loose, personally, by giving in to the substitue for the real thing
* how they (the author) managed to in baby steps turn down attempts at fracking _their_ dopamine: through awareness of what's happening and what were missing because of it
so until there is some bigger scale solution, we can at least self regulate.
and overall the article is a positive note in difficult times.
I especially loved the strawberry analogy.
* some parts of it imply it's about higher intensity, 'bigger' dopamine hits * while other parts talk about commodification, i.e. making these 'dopamine hits' as cheaply as possible, with as little other substance as possible
Not the same thing. There's a connection - reducing 'substance' make it more 'pure' dopamine, also there's some loudness war between different sources. But still, in the end people generally don't feel anything intense when scrolling tiktok, it's just enough to grab attention.
I guess more direct analogy with fracking might work better: it squeezes dopamine hit out of things which normally don't warrant attention.
I find, particularly when working in software, that I want to spend very little of my free time online, as though the novelty has worn off. The diversion aspect of social media is particularly irritating. It's like the Gruen transfer, a loss of focus and reference designed into many shopping malls.
As Ai companies argue for market cap based on projected economic output... I'm increasingly thinking this model can be badly misleading.
It's very rare that the PC Revolution and or the internet Revolution are used as a primary model to explain technology and how it affects the economy.
Network enabled PCS are administrative powerhouses. They really did permeate all aspects of administration. But... The number of employees in administrative adjacent roles is higher, not lower. Accountants, university armin. HR. Project management. Etc.
It's very unclear how to quantify economic output/product. From this ambiguity , everything downstream is also vague.
The web also totally exploded in use. Web companies got huge revenue, even huger your profits.
It's very hard to draw lines, and apply economic reasoning that describes who gains what.
Users get to use Facebook, google and whatnot. Customers/advertisers get to advertize. The tech companies business model is based on network effects, momentum and whatnot.
What value is being created? Who is capturing how much of IT? These questions are almost philosophical. You just cannot apply reasoning like you would to the economics of mass produced cars.
Dopamine fracking , financial arbitrage racking, sales fracking... As a phenomenon, I think these occur in places where competition between firms is most intense over something that isn't correlated to external value.
Before advertising bands, cigarette companies were ad fracking. Tobacco is a commodity. Producing cigarettes is trivial. The only thing differentiating a billion dollars Tobacco Company from a million dollar Tobacco Company was the recognizability of their brand.
Government suppliers, or urban real estate can get to a point where the main driver of success, is lawyers.
A lot of industries went through a gradual process, as they matured... Where the domain of competition is decreasingly relevant to external value. The digital industries often start here or reach this point quickly.
Is manufacturing actually the exception?
If you are sympathetic, or even curious, about the advantages of commercial society Deirdre Mccloskey's bourgeoise trilogy is an excellent place to begin.
German culture is more or a romanticist "Sturm und Drang" kind
Thank you.
> Becoming aware of this concept has made it easier to navigate the world. And it's becoming easier and easier for me to simply stop a video and close a tab when I sense that it's just trying to give me a hit of dopamine.
I’ve just gone ahead and placed a little sticky note at the bottom of my monitor that says “dopamine fracking?”
All 3 second terms are dopamine hits, feel nice (briefly), you want more and inevitably feel bad and exhausted, useless, weak. Over time you may even loose some important human treats (health, ability to focus, skill in interaction with potential [bed] partners). The firsts are nice rich experiences. Healthy for body and mind (within limits of course).
Humans evolved craving the firsts, as it was difficult to hit unhealthy limits within the world we used to inhabit. The seconds are supra-normal stimuli [0] -> European herring gull chicks will die pecking at a red dot on a pencil as it presents a stronger stimulus than their mother's red dot on the beak (which will make mother bird vomit-up food, example in wikipedia reference). These are good metaphors for what is happening to us: After a long time evolving in the confines of what nature offered, we are suddenly able to manufacture experiences. And we don't think enough about what this means and what it it doing to us, imho.
Or should I say "what we are allowing happen to us"? Not sure if that is good framing, but I think we should take collective action against it. To guard our human-ness. Of course this collides with the personal-freedom principles we build our culture on. I think someday we'll look back on this age as a savage age. As we do. And later generations will find it hard to comprehend how we allowed what is happening at the moment. It's a human (humanity) pattern, but we'll learn, eventually.
Huxley, in Brave New World, predicted this. He could not have foreseen the ways we can now manufacture experiences but isn't "I take a gram and only am" eerily close to Doom Scrolling? “Ending is better than mending” -> "Shop Like a Billionaire" ...
The brutal industrial logic governing culture has been extended by the advancements in technology.
I wonder what kind of horrors await us in the future.
When I want to feel dread in my soul, I imagine one day some grandma will feel nostalgic about TikTok and Trump AI memes and say ‘those were the good old days,’ compared to some unfathomable horror the culture industry will have released unto humanity.
1. Refinement, where things are made super-concentrated and pure
2. Supernormal stimuli, where the effect becomes unnaturally intense
3. How easy it becomes to consume the result
Something like 'dopamine super-refinement'.
We all know a hand full and dome are briefly touched on (emotional triggers). But a list of things to look out for would be nice.
Right after complaining about the reductive concentration of content, outrage, and popular opinions for mass consumption, they link to a YouTube creator and advise us to go watch the videos. The topic is a reductive description of drug use that blames the bad part on evil capitalists, which is a popular opinion but hardly consistent with history.
They mention deleting apps that lead them to dopamine hits and trigger their outrage, but throughout the article they come back to Discord at where their anger at dopamine fracking was fomented.
I feel like I see this a lot lately where someone is partially aware of their own problems with self-regulation of content and app consumption, but they have a big blind spot for their biggest attention sinks. The common example is the person who proudly tells me they’re “not on social media” because they uninstalled Instagram but they spend 8 hours a day between Discord, Reddit, and gaming with some friends.
I dunno, I love hating modern thing as much as the next guy, but this is just people being hyper sensitive. Your average 80s action comedy quips the same as any Marvel film.
https://www.theguardian.com/books/2026/jan/18/how-can-we-def...
Just touch more grass and try to get off the internet as much as possible, it's 100% worth it. Also, stop consooming stuff.
"[.] a counter-virus (known as the nam-shub of Enki), which, when delivered, stopped the Sumerian language from being processed by the brain and led to the development of other, less literal languages, giving birth to the Babel myth. L. Bob Rife had been collecting Sumerian artifacts and developed the drug Snow Crash to make the public vulnerable to new forms of me, which he would control."
-- wikipedia, Snow Crash
I'd speculate perhaps something to do with capitalism, and also maybe a culture made out of people coming together from other cultures was more able to throw out "baggage"(ie context) and distil pure experiences.
But without that it seems like most people optimize for some form of wireheading https://en.wikipedia.org/wiki/Wirehead_(science_fiction) through any means possible. I genuinely believe if people could stay home triggering dopamine hits over and over they would. It's as if we read all the philosophers in the world but then went back to the Greek Hedonists.
It is not my duty to deny people their legal desires.
https://www.kobo.com/gb/en/ebook/tracts-n-50-antidote-to-the...
I don't think you know what "fracking" means. It's a high-pressure, high-resource extraction method that produces high volume initially but quickly falls off, requiring a new source.
Laboriously painting a picture to get a dopamine hit is not the same as swiping up while doomscrolling.
I enjoyed the article. It was very evocative.
“It’s not what it looks like! Gawd, just leave me alone mom!”
The sin here is hedonic pleasure seeking. You know, in plain words, not misleadingly scientific ones which 99.5% of the word-wielders have no qualifications to meaningfully discuss.
Without this baggage, we can more easily ask why we seek pleasure to an unhealthy degree.
- Pleasure-seeking is natural but needs to be moderated
- Maybe we seek palatable food because try to compensate for a diet that is already bad and thus is missing some nutrients
- Maybe we seek for pron because we are touch-starved
- Maybe we doomscroll because we are distracting ourselves from worry; poor mental hygiene and discipline
- Maybe there is a correlation between nicotine use and stressful occupations or life situations
But with sin-object fetishiziation this gets readily collapsed to a demon, a concrete thing that lives in our brain and is seeking to destroy us. Just say no to dopamine.
This is a matter of living. Thus science—objective, widely agreed upon reality—is very much a secondary concern to most people who care about excessive pleasure seeking. (Not that this is scientific. Just borrowing and appropriation.) Our subjective experience is more important. With subjective words and reflections we can get somewhere. Even study how we ourselves act: when do we pleasure seek, when are we satisfied without it, etc.
But sin-object fetishization is more about the sin than the cure.
> I don't have any solutions.
Good taste and style apparently converged towards generic Airbnb-like design of mixing wood lights, furniture, etc in a certain manner.
This is a well known phenomenon and going around the world, whether in Tokyo, Mumbai, Munich or Dallas most of the newest hotels, offices, private houses or restaurants converge to the same design choices. It feels like you're always in the same place.
Music, videogames, movies, hell, finance even politics are increasingly converging to a small subset of choices that seem to be globally neutral.
https://www.nssmag.com/en/lifestyle/41707/airspace-aesthetic...
That for some reason uses em dashes and writes in a voice that at times I find hard to distinguish from AI.
Man, I'm tired. Are people just lying? Am I just seeing things? Some mystery third option? Is it meta commentary?
Everything is poisoned.
I suppose it feels incorrect regardless of actual AI use, because it's still the LinkedIn thought leader template with relevant current issue.
Which is interesting, because it is so meta.
It has it all. It has the SpongeBob meme for relatability, it has the vague call to action (mindfulness, lmao) at the end. Ugh. Man.
You'd be surprised that there are folks on this planet who love em dashes. I'm one of them and I used to write a lot with em dashes, but stopped using it altogether in the past few years because of AI.
So exactly what you said. You've stopped because you know how it will be perceived.
There is something not checking out with that blogpost is what I'm saying. Things do not feel organic. Which can be AI, but also can be lots of other things, but regardless of that, it smells.
___
Googling the author tells me that they perhaps might just be trying a bit too hard to be taken seriously. Oh well. But anyway
Smell is there. Intent is unclear
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Webarchive works: https://web.archive.org/web/20260608042311/https://igerman.c...
P.S. my completely unscientific heuristic is that whenever an authors bio contains phrases like "late stage capitalism" or a Bluesky account (not X cause OBVIOUSLY Elon is evil), theres a decent chance the article will arrive pre loaded with conclusions rather than arguments ...
This is wrong, obviously.
No ecosystem exists at the depths where fracking is applied.
>Maybe. But it's not a strawberry anymore.
But it allows poor people to actually have some taste of strawberry in their morning meal every day, and not once per year.
I believe I have superior taste in this where I don't take selfies but instead take pictures of people and environment just doing stuff. The moment someone says "smile for the camera!", thats an inferior, fake situation that does not bring me any joy. I don't like looking at those pictures because I know everyone is faking it. I know because the moment the picture was taken, they would immediately sighed and drop the smile.