Olo (Color)
465 points by inigyou 7 days ago | 84 comments

GolfPopper 19 hours ago
It is possible to see something close (how close I don't know) by saturating the S & M cones instead of avoiding them. Wikipedia refers to these as 'chimerical colors':

https://en.wikipedia.org/wiki/Impossible_color#Chimerical_co...

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Georgelemental 19 hours ago
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tgv 45 minutes ago
I'm color blind. I do see a somewhat different, brighter color, but it isn't particularly different from normal colors. That's just me (and my fellow aberrants)?
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yboris 18 hours ago
Love this - references one of my favorite ever optical experiences Eclipse of Titan

https://www.skytopia.com/project/illusion/ipage-et.html

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deIeted 5 hours ago
BTW olo was not discovered in 2025

In ~2016 on the chan someone posted a completely unhinged post about this "bleen" "grue" color that nobody could see. it's probably lost to the ages now, but I remember it.

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vanderZwan 4 hours ago
Are you sure that wasn't referencing "grue" from this philosophical thought experiment? https://en.wikipedia.org/wiki/New_riddle_of_induction
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MisterTea 14 hours ago
The fun part is the big red dot on the green background animation. Even before clicking it, as my eyes dart across it, small dark blue/black electric arc like shapes manifest all around the edges of the circle either reaching to the edge of the square or curving back to the circle like solar flares. I am red-green colorblind too.
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EvanAnderson 7 hours ago
These demos really drive home the chemical / biological part of visual perception to me. As I perceive these strange new colors I can almost feel the chemical processes occurring in my cones.
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formerly_proven 14 hours ago
This is heroin for the eyes. Once the hit is over you want to take another one and if you don't it'll take ten minutes or so until the "real" world won't feel like a bleached sepia picture any more.
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eru 7 hours ago
I saw the blue rim, but I didn't notice much effect on how the real world looked like after. But then, I'm red-green colourblind.
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deIeted 5 hours ago
tbf it's more like methylamine + P2P meth for the eyes
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saidnooneever 4 hours ago
weird shit that happen kinda happen to me a lot. i felt always that maybe my brain was malfunctioning.

i still kinda do, because it just happen at random when i am outside. sometimes, usually in bright morning light, sunny morning. no i dont look at the sun, yes mostly its visible looking at the blue of the sky.

last time i had it while in 1 on 1 with my manager. it took a lot of struggle not to try and rub my eye or tell her i was seeing this weird rainbow snake floating around.

overloaded cones, hopefully thats not some indication of something bad but just 'tired eyes'.

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elliottkember 3 hours ago
Is it perhaps a scintillating scotoma? https://en.wikipedia.org/wiki/Scintillating_scotoma
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NetOpWibby 4 hours ago
yer a wizard
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reoKaneshiro 16 hours ago
Wow, mind /eye blowing! Very insightful, thank you!
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rashkov 17 hours ago
wow, highly recommended
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toxik 19 hours ago
This was very interesting, thank you for the link.
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pwillia7 16 hours ago
incredible
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antics 15 hours ago
If you are interested in "imaginary" colors, the gamut is actually well-specified, and (I hope it is appropriate to comment) that I made a visualization where you can drag a selection thumb over the gamut to see the "simulated" version of that color. Also include it is a 12-step contrast-sensitive color palette generator for said imaginary colors, which would allow you to make websites and (say) vscode themes using entirely imaginary colors! https://docs.moment.dev/d/hausdorff/2zmqjlmldchela29xvbzlbki...
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red_admiral 30 minutes ago
Someone is trying to recreate "the seven colors of the earthly rainbow and the three extra colors you only get in Heaven" (from Scott Alexander's UNSONG).
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drayfield 20 hours ago
Is it too late to rename it to Octarine?

https://en.wiktionary.org/wiki/octarine

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phikappa 20 hours ago
In my headcanon octarine is a colour between orange and deep purple. Sometimes it has a hazy blackish halo.
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riffraff 15 hours ago
I think it's described as a "greenish purple" in some of the books.
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indrora 19 hours ago
I've always taken it to be that the color is unique to the situation/viewer -- a sort of pearlescent void-color that can't be described in any known language, but which just Is. More a physical phenomenon than an actual color, but distinctly hued somehow.
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dejobaan 18 hours ago
I always thought it was something like https://www.moodlight.org/ (set to 60 colors/second) or https://flashing-colors.com/ (set to 100 colors/second).

Note that those are possibly photosensitive epilepsy risks if you turn them up to 60/100.

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ChrisMarshallNY 20 hours ago
+1 for the Sir Terry reference.

I suspect many animals experience color quite differently, including seeing infrared/ultraviolet, etc.

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tiagod 18 hours ago
No suspicion needed, that's a very well studied fact.
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ameliaquining 11 hours ago
I thought of "The Colour Out of Space".
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Razengan 18 hours ago
My thoughts as soon as I saw the title :)
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hdz 19 hours ago
The closest approximation to Olo colored paint you can buy is also by the company that makes some of the blackest black paint. I haven't used it personally. https://culturehustle.com/collections/paint/products/yolo-ne...
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c22 16 hours ago
They also make the orangiest orange paint, the yellowest yellow, the pinkest pink, etc. At a certain point I have to wonder how much these are accurate descriptors of the paint colors vs arbitrary made up marketing nonsense.
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jhiesey 17 hours ago
Note that there has been controversy for the last few years around Culture Hustle not fulfilling orders and doing other sketchy things. Just a heads up.
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rebeccajae 13 hours ago
I had ordered something from them and it took me initiating a chargeback for them to ship anything at all. The product that arrived was of terrible quality, and their customer support email is completely useless as well, any email gets a canned "your email is very important to us!" style response. My bank denied my second chargeback request because they had technically shipped something.
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zimpenfish 3 hours ago
I've seen those complaints going around but, to add a picoGladwell of data, I've not had any problems with fulfilling orders or anything like that.
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22039dj9j3d 14 hours ago
There is no "olo-colored" anything; that's the whole point. This is bordering on a scam.
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kridsdale1 17 hours ago
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kiddico 17 hours ago
Lol $11280.99 now marked down to $33.99!
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jen729w 9 hours ago
Aha! I was trying to figure out the colour of the E5/H5 Shinkansen that are used on the Tokyo-Morioka-Aomori (Hayabusa/Yamabiko) line. This is it.

https://kagi.com/images?q=e5+h5+shinkansen&r=au&sh=fWcD0dVpC...

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jeremyjh 16 hours ago
Reminds me a bit of a Greg Egan story from Instantiation called Seventh Sight. Kids with artificial eyes hack them to see colors and spectrum not perceptible by humans.
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kveykva 19 hours ago
This reads like an SCP article
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Luc 19 hours ago
Ah, thank you. Couldn’t put my finger on it.
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pixelatedindex 15 hours ago
I wonder why if this is the reason for the icon color of the game Olo. The left half of the icon background looks so similar.

https://www.eurogamer.net/olo-review

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zahlman 11 hours ago
> Olo was discovered on April 18, 2025 by scientists at UC Berkeley.[1][3] The color is named after its theoretical LMS color space coordinates (0, 1, 0), which spells "olo" in leet speak.[4][3]

I presume "loo" and "ool" are in-gamut? What hex values?

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amoshebb 7 hours ago
703 nm laser is almost “loo”, and 417 nm is almost “ool”. Searching those wavelengths gives me #FF0000 and #6400FF. Loo is all red and ool is all violet.
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xpct 9 hours ago
Since colors are an activation of rods and cones, could we simulate them by stimulating the eye nerves directly? Not necessarily to see new colors, but to replicate the experience of sight? If we managed that, wouldn't it feel exactly the same as seeing something in nature that itches the back of the eye so nicely? I suppose this is entering the brain interface territory.
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purplethreads 15 hours ago
> The color is named after its theoretical LMS color space coordinates (0, 1, 0), which spells "olo" in leet speak.

:)

Hm, so is it correct to also call it ultragreen? In the same way that ultraviolet is the same effect but for short waves?

In this regard, it can’t be that novel of a discovery.

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riffraff 15 hours ago
Ultraviolet is prnamed that because of the Latin meaning of ultra as "beyond", as it's "beyond violet" in the spectrum, same as infrared is "below red".

This would be "sideways green" perhaps :)

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evanb 13 hours ago
This page, which predates the recent olo work, calls it psychedelic aquamarine. https://jila.colorado.edu/~ajsh/colour/primary.html
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semolino 19 hours ago
Having read this comment from today detailing variance in the default Windows 95 background (https://news.ycombinator.com/item?id=49329282), I'm imagining Olo would be your wallpaper if "257 colors" could be supported.
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agiacalone 7 hours ago
So weird. #00FFCC has been my terminal font color for nearly two decades now. Love the color and had no idea about the ‘imaginary’ color Olo.
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throwaway27448 17 hours ago
This is how people talk about how ancient greeks viewed blue, except we actually can't see this color normally.
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MarkusQ 16 hours ago
The stuff about ancient Greeks not seeing blue is absolute internet balderdash.
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gherkinnn 14 hours ago
https://www.deadlanguagesociety.com/p/history-english-colour...

> It’s not that people in the past couldn’t see blue. Indeed, there were several words which could refer to things we would call blue today, but these words could also describe things we’d assign to other colours too, especially grey and green.

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dylan604 18 hours ago
"They then used lasers to deliver tiny doses of light"

I didn't know there was funding for this

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tantalor 18 hours ago
> Funding: This work was supported by a Hellman Fellowship (R.N.), FHL Vive Center Seed Grant (R.N.), Air Force Office of Scientific Research grant FA9550-20-1-0195 (J.F., C.W., W.S.T., A.R., and R.N.), Air Force Office of Scientific Research grant FA9550-21-1-0230 (J.F., H.K.D., C.W., A.E.B., S.R.H., V.P.P., W.S.T., R.S., A.R., and R.N.), National Institutes of Health grant R01EY023591 (A.E.B., B.P.S., P.T., J.E.V., W.S.T., A.R., and R.N.), National Institutes of Health grant R01EY029710 (V.P.P. and R.S.), National Institutes of Health grant U01EY032055 (V.P.P., R.S., and A.R.), and a Burroughs Wellcome Fund Career Award at the Scientific Interface (R.S.).

https://pmc.ncbi.nlm.nih.gov/articles/PMC12007580/

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amberjack 18 hours ago
I wonder how long it will take until this is some kind of an amusement park thing or whatever.
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amelius 14 hours ago
We know so much about color, but we're in the dark ages when it comes to odor.
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iridescentform 7 hours ago
Same thing as “ultragreen” (as in ultraviolet)
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goosethe 19 hours ago
how bout Grorange
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cat-whisperer 13 hours ago
is zoox olo colored?
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redthorn 7 hours ago
Mix with yellow to get new color Yolo

This color does not give a fuck, I use it in my main CTA. People click it like 4000% more

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pixel_popping 18 hours ago
Time for a trip then.
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timonoko 7 hours ago
Now I remembered how you see this color. You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.
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timonoko 18 hours ago
...
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SamBam 18 hours ago
You can't have discovered this same color, solve it requires specialized equipment to see it.

The color in the Wikipedia article is just a rough approximation.

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timonoko 18 hours ago
I know that. In pure form that color it is both yellow and blue without being green. You sometimes see it in sunsets.
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SamBam 17 hours ago
No, because that's not understanding what this technology, and our cone cells, are doing.

For example, yellow has a wavelength of ~580nm. When that wavelength enters our eyes it activates both the M and the L cone cells, with the L slightly more. That differential activation between the two types of cells gives us the experience of yellow.

Blue actually activates all our cone cells, with S the most and a tiny bit of M and L.

What this technology does is selectively activate only the M cone cells.

There is no possible wavelength that activates only the M cone cells, because the combined activation spectrum of the S and L cone cells overlaps the entirely of the M spectrum. There's nothing natural that can enter our eyes and activate M without also activating L and/or S.

Therefore no one can ever have had the experience of having only their M cone cells activated with anything in the natural world. It can only have been done with this technology.

As for the experience of seeing olo, the qualia, that's almost arbitrary. The authors originally thought it was going to be the "greenest green" but it wasn't really. It wasn't possible to predict what the qualia would be, because the brain has never had that experience. For all they knew they might not have seen anything, because the brain could have just thrown up it's hands at this nonsense signal. Instead they happened to experience this teal-like color. But that wasn't a priori obvious. It's just the brain struggling to apply an experience to nonsense.

It is similar to tiring out the S and L cone cells and then looking away as you say elsewhere -- the authors mention that in the long-form article in The New Yorker -- but this is much clearer and more saturated.

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timonoko 18 hours ago
---
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timonoko 17 hours ago
Goddammit. Now I remembered how you see this color. You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.
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reaperducer 17 hours ago
You stare the some shape of 0xFF0030 and then close yores eyes and the inverted color appears.

So, the cover of R.E.M.'s 1988 record titled Green, which is actually orange. You're supposed to stare at it, then close your eyes, and you see the album cover as it's intended to be viewed.

https://en.wikipedia.org/wiki/Green_(R.E.M._album)

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timonoko 17 hours ago
Can I get note in Wikipedia for inventing this 40 years ago?
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dorianmariecom 19 hours ago
lol
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trembolram 19 hours ago
lol is the complementary color of olo in the theoretical lms color space.
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kridsdale1 17 hours ago
I guess it’s #FF0033 or so.
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ihaveajob 19 hours ago
No, that's a different color.
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gste 19 hours ago
> Only the five subjects of the Berkeley experiment have officially seen olo.

Basically equivalent to

source: trust me bro

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orthoxerox 18 hours ago
There's a link to Dynomight's webpage in another comment thread. I've seen olo myself with it. It's to cyan what ultramarine is to sRGB blue.
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IAmBroom 18 hours ago
The word "officially" is the massive wiggle-word here.

Only one person on Earth has officially seen the color of my coffee mug. Send me Venmo for $10, and I'll officiate your viewing of the attached JPG....

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SamBam 18 hours ago
Except that this requires extremely specialized equipment to individually trigger specific cone cells in your eyes, so I expect they have a pretty damn good idea of who has seen this and who hasn't.
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moralestapia 17 hours ago
So, source: trust me bro.
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soupspaces 14 hours ago
I'd heard of weasel words but now that you mention it they do tend to be rather wiggly
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