Also the compatibility with existing JPEG files that was mentioned below, unlike other formats you can losslessly convert a JPEG into a JXL without losing quality but saving file size in the process.
* it actually has better compression than PNG for this
* and potentially AVIF too, but this is debated
Lossless webp is a completely different image format compared to lossy webp, even though they come under the same file extension. Unlike lossy webp, it's a good image format that has excellent compression ratio compared to png. I've often been using it for screenshots to avoid damaging text clarity and still maintain acceptable file size.
jxl has excellent support for both lossy and lossless cases, and can replace both lossy avif (even if somewhat less efficient at low file sizes), and lossless webp.
Note also that converting jpeg to jxl is 100% reversible, you can convert it back to exactly the same image (byte for byte identical) if you need to.
Also webp is IMO subjectively worse at the same file sizes than the other two. Dunno if there's any studies on it to back that up though. It also has a max image size that is plausibly a problem in some use cases (16k in one dimension) while AVIF is 65k per axis and JXL 1M per axis.
Lossy: webp (VP8 I-frame format which means mandatory 4:2:0 chroma subsampling and ungodly smoothing) was never good, AVIF is better but only equal or worse at decent, visually transparent bitrates.
Another point worth mentioning: AV1/AVIF doesn't really have a standard encoder, libaom is a reference codec thus slow and not really interested in proper psy optimizations, SVT-AV1 is slowly getting there thanks to enthusiasts porting x264's good stuff to it but remains locked to 4:2:0 (lol). I won't even speak about the missed promises of FGS.
And finally, JXL's format has a lot of gizmos that make it more future proof as something to replace JPEG/PNG/GIF. Progressive decoding, lossless conversion from JPEG, very large limits (float bitdepth for HDR, image dimensions without tiling, unlimited channels incl. CMYK support) are good even when the encoder isn't yet supporting everything.
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Also, I was under the impression that after backtracking, Chromium was relying on Mozilla to come up with a Rust port, but it seems it was the reverse. Good on Google Research.
https://hacks.mozilla.org/2026/08/intent-to-ship-jpeg-xl/
> So, we laid down a challenge to the JPEG XL team at Google Research: Build a safe, performant, compact, and compatible JPEG XL decoder in Rust, and we’ll ship it. That challenge was met; Google Research built jxl-rs, and it’s the core of our JPEG XL support in Firefox.