PostmarketOS is rebranding as Nura
143 points by HotGarbage 7 hours ago | 30 comments

sermah 12 minutes ago
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pona-a 4 hours ago
Idk, I think the new name sounds too corporate, like some shitty startup or wellness brand. PostmarketOS was a bit of a mouthful but it gave you some idea of what the project was. Well, if they think it's a way to reach more people, then more power to them.
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shepherdjerred 2 hours ago
the first thing I thought of: https://www.nuvaring.com
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NoboruWataya 5 hours ago
I did think postmarketOS was a bit of an awkward name but it was also widely recognised, at least in Linux nerd circles. I guess this will cause a bit of confusion in the short term but hopefully lead to broader recognition in the longer term. Though the obstacles to Nura's growth are probably not primarily branding-related.
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lucb1e 5 hours ago
Yeah, I was trying to think of a mnemonic to remember this new name but I'm coming up short. The old one was indeed... somehow 'post-market' isn't the best vibe so I do get the point of a rebrand in general
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card_zero 3 hours ago
So the name comes from nuraghe, a kind of ancient stone tower in Sardinia, intending to convey stability and strength. But nura is already a Sardinian word, it seems, for "daughter-in-law". Daughters-in-law can be strong and stable too, of course, so it doesn't matter much.
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neilv 2 hours ago
As someone who used PostmarketOS previously, and would be interested in returning...

1. Congrats to them on a name change.

2. Bummer about not getting the .org domain name, but if the current registrant hasn't been using the name, there is some ICANN trademark pressure that can help the registrant be reasonable with the price.

3. Is the effort into branding a sign that there's also imminent big news on viability for daily drivers?

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yjftsjthsd-h 3 hours ago
I'm torn; the old name was awkward, but renaming is a painful breaking change. Oh well, it's done now.
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yonatan8070 2 hours ago
Nura it also means "light bulb" in Hebrew (נורה).

Either way, I don't mind that much, I do think "Nura" is more catchy than "postmarketOS", it also rolls off the tongue much better IMO

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maelito 6 hours ago
I'd be so happy to install this on my phone. I miss the time when I was using Samsung Dex. Incredible to not hold my computer around anymore. But Samsung... not open-source, buggy.
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bornfreddy 5 hours ago
Why don't you? No time like now.
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jchw 5 hours ago
Very few phones have good enough upstream Linux support to run Nura as a daily driver. It's an active area of research but getting something where you have a working camera, phone calls and reliable sleep/resume has become somewhat of a white whale.

I haven't checked in a while, but I've dabbled in Linux phones for years now so I'd be surprised if it changed that much since last I looked.

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jayfx 6 hours ago
I kind of still prefers postmarketOS
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cwnyth 57 minutes ago
I absolutely do, too. Even dropping the "OS" will still net a cool name.
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NoidFonsense 6 hours ago
This sucks. I like postmarketOS and I liked the old name. I even have the pmOS pinephone and the old t-shirt
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erelong 5 hours ago
I thought the old name was fine, it was usually just PMOS abbreviated... Nura seems totally unnecessary but we'll roll with it or some fork if someone creates an alternative
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jl6 2 hours ago
Was the original name some kind of nod to PostgreSQL?
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whatshisface 3 hours ago
Now they'll embark on their most difficult challenge yet, persuading me to remember that they changed the name.
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ocdtrekkie 3 hours ago
Significant improvement on the old name, it no longer sounds inherently obsolete when you say it.
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stackghost 3 hours ago
Open source continues its streak of picking atrocious names. Just off the top of my head, in recent memory we have Raku, Kodi, Luanti, Valkey, and now Nura.

Naming things is famously hard, but sometimes it feels like the Good Idea Fairy visits these projects and they aren't product-savvy enough to realize that humans are social, fickle creatures. You need to pick a name that your users won't be embarassed to say in a board room. There is a fairly sizable body of research-backed evidence that picking a cringe name reduces initial trust/comprehension.

Lukewarm take: "I'm a Raku developer" makes one sound like someone with poor hygiene who watches far too much anime.

Edit: also “floorp” the Firefox fork and “xonaly” the search engine. Who could forget those gems.

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poppafuze 6 hours ago
logo still sucks
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rsolva 6 hours ago
Nah, it is just right, nerdy, simple and not a blob of colors. It fits the project!
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Evidlo 5 hours ago
Seems totally fine to me
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ofigneignejfr 3 hours ago
Wow now that is an even worse name than “postmarketOS”. Congratulations.
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denysvitali 5 hours ago
FYI: they don't accept AI contributions.

From experience, AI is a 10x (or more) booster for getting a new device up and running - or porting mainline Linux to those super old (3.x) kernel forks.

I'll not contribute back anymore - this is a real bummer, but I guess they made their choice.

Context: https://news.ycombinator.com/item?id=49704503#49745309

https://docs.nura.eco/policies-and-processes/development/ai-...

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erelong 5 hours ago
Someone should do a fork that accepts ai assisted contributions, with a spin in the old name: postpostmarketos...
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yjftsjthsd-h 2 hours ago
A pro-AI fork would be nice for both "sides"; we could experimentally see whether it helps or hurts. In a few months-years, we should be able to see whether it's faster/buggier/better/worse.
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hnews11 4 hours ago
[dead]
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0c3ca83 4 hours ago
I've seen a few people react this way, promising to never contribute when AI is banned; invariably, it turns out they hadn't been contributing upstream anyways.
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