ICANN Reveals 2026 Round Applications for New Generic Top-Level Domains
29 points by ChrisArchitect 4 hours ago | 34 comments

colemannugent 49 minutes ago
I think .cos and .con should probably be rejected for typosquatting concerns.
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droidjj 4 hours ago
Anthropic applied for `.claude` and `.anthropic`. OpenAI applied for: agent, agi, asi, chatgpt, codex, daybreak, deploy, evals, gpt, mcp, model, oai, openai, skill, & voice.
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bwblabs 3 hours ago
Meta Registry Holdings LLC applied for: agent, aiglasses, facebook, frommeta, insta, instagram, llama, loc, messenger, meta, metaai, metaglasses, metaverse, muse, reels, superintelligence, threads, vrs, wearables, whatsapp

Charleston Road Registry Inc. (doing business as Google Registry): agent, alphabet, api, ask, beam, browser, cast, chromebook, chromium, classroom, deepmind, find, fitbit, gem, gemini, gemma, genie, gke, intelligence, keep, lens, lesson, lyria, maps, mcp, nest, pixel, share, sheets, shorts, slides, teach, ultra, veo, vids, waymo, waze, wear, workspace

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zamadatix 3 hours ago
I'll never cease to be amazed at what large companies will throw hundreds of thousands of dollars at just to _apply_ for a new gTLD. I mean what's the demand for whatever.superintelligence? Nobody is going to type that or notice it in a URL bar and think anything but "damn, that's a long TLD" while the dozens of other shorter AI focused TLDs sit there too.
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duskwuff 54 minutes ago
Non-tech companies are getting sucked in, too - see, for example, the applications for .airliquide, .capitalgroup, .dinebrands, .massimodutti, .newbalance, .stubhub, .warhammer, .zarahome, and so on.

From what I've seen thus far, most brand TLDs never get used. (The only significant exception that comes to mind is .google, and even they never really committed to using it.) Who's been going around convincing these companies to apply for this round?

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bwblabs 23 minutes ago
Google mainly uses .goog for infrastructure (from cloud, gclb, gke, pki, to printer.in) while .google is more of the about page of services.
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bwblabs 3 hours ago
Checked all primary strings for length, the 3 longest (excluding punycode notations):

.superintelligence (17)

.registeredagent (15)

.meditativemind (14)

.intelligence (12) is also in the top 10 longest primary strings.

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schleck8 2 hours ago
So Meta, Google and OpenAI all applied for .agent
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srik 51 minutes ago
Some of these keywords are so valuable that I see them all forming a consortium of sorts to share access amongst themselves.
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DANmode 42 minutes ago
Or they’ll give it to the highest bidder =\

It should be available to the public and businesses without a(nother) company in between: if we had our act together.

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CalRobert 3 hours ago
I remember when I worked for a registry (not a registrar) before the first launch of gTLD's. Bizarrely one of the products they were excited to promote was not to register domains under a TLD, but rather, to _block_ them. The idea being that if you wanted to make sure someone else didn't register <company_name>.[sucks, stupid, whatever] you had to pay them (Donuts) to make sure it didn't happen. It felt extortionate.

Apparently it's still a thing. https://kb.centralnicreseller.com/services/brand-protection/...

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amenghra 52 minutes ago
http://caltechrejects.com/ takes you to https://mit.edu/: you don't need a .sucks TLD to be funny.
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thayne 51 minutes ago
> It felt extortionate.

Because it is.

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vidarh 3 hours ago
I worked on the .name application, and it was a key thing we were basically required to demonstrate we could do even back in 2000. ICANN was obsessed with protecting trademark holders.
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zokier 2 hours ago
gTLDs include .com, .org, .info etc, so they have been around pretty much since the beginning of public dns
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whalesalad 3 hours ago
the domain industry is completely insane
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macintux 2 hours ago
In fairness, the problem they're trying to solve is insanely complex. Not surprising that the solution went off the rails.
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steele 5 minutes ago
Thanks for all the phish
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jmaw 4 hours ago
Here is a direct link to the applied TLDs: https://newgtldprogram-aps.icann.org/applications

If my counting is correct (the results wrap across multiple pages), 13 companies applied for the .agent TLD.

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zamadatix 3 hours ago
The CSV download button gives the full table.
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layer8 3 hours ago
Amusingly, .scam is being applied for.
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Georgelemental 3 hours ago
A real scam would never use that TLD, it would be too obvious. Therefore, you know any .scam website must be legit
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thayne 49 minutes ago
The real scam is getting companies to pay to make sure someone else doesn't register companyname.scam.
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jmm5 2 hours ago
...or that's just what they want you to think.
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stenchlak 39 minutes ago
“SCAM means a dishonest scheme designed to deceive. .SCAM gives people a place to exercise free speech, share warnings and help others spot trouble before it spreads. Turn the word against deception.”

XYZ.COM LLC as applying entity

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cute_boi 3 hours ago
"ICANN's mission is to help ensure a stable, secure, and unified global Internet."

No, ICANN mission is to make more money and maintain strong monopoly. Maybe they can be honest about it.

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PowerElectronix 3 hours ago
Someone applied for .slop, I hope they make it.
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swozey 26 minutes ago
I was so proud of myname.dev maybe 5-10 years ago, migrating it to .slop will really bring in 2027, I hope they let me
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slartibardfast0 41 minutes ago
can't believe their going to get away with stealing & re-allocating third level .name addresses while simultaneously enshittifying the domain name system with any of these unworthy and over-long addresses.
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nubinetwork 3 hours ago
Please, no more... don't we already have enough junk tlds?
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bwblabs 4 hours ago
Also see https://news.ycombinator.com/item?id=49997249 for the 1372 unique strings:

abion, acc, account, accounting, ace, acg, act, action, active, ada, add, adeka, adidas, adk, admin, admiral, adobe, adventhealth, adventure, advice, advisor, advisors, advisory, aeon, agc, age, agent, agentic, agentid, agentur, agi, agile, agnt, agt, aiagent, aid, aiglasses, aio, aiq, air, airbnb, airliquide, airo, ais, akamai, album, alexa, algo, alicloud, all, alliance, allianz, allin, aloha, alpha, alphabet, alsac, alsok, alum, alumni, ami, amor, amp, analog, anime, anon, ans, ansid, antel, anthropic, any, ape, apex, api, apparel, applebees, arabbank, arc, archive, arena, argenx, article, artisan, artisanal, artist, arzt, asap, asdf, asi, ask, ass, asset, association, astro, asus, ate, atelier, athletics, atkinsrealis, atl, atlas, atom, atos, att, attbusiness, atto, audit, aura, auth, automation, avax, ave, avocat, axis, axon, backup, bad, bag, bakery, bali, ball, bang, bankofamerica, bao, base, bau, bay, bazaar, bbq, bca, bci, bdo, beach, beam, beijing, ber, bershka, beta, betr, bewell, bff, big, bili, bilibili, bill, bin, biontech, biotech, bistro, bit, bitcoin, bland, bldg, blend, bln, block, blvd, bmo, bnb, board, body, bold, bolt, boom, boost, borg, borrow, boss, bpce, brain, branch, brand, bremen, brew, bro, browse, browser, bsky, btc, btgpactual, btr, btw, bud, budapest, buddy, bug, bun, butterfly, cake, campania, cams, cancel, cannabis, canuck, canva, canvas, cap, capcut, capitalgroup, cardano, carecredit, cart, cartoon, cas, cashpro, cast, catalog, cater, cause, ccc, cdn, cell, cencora, central, century, cert, certified, chain, change, charge, chatgpt, check, chef, chess, chevron, chi, chic, chip, christian, chromebook, chromium, ciao, cibc, civic, class, classroom, claude, claw, clean, cleaners, clear, cli, cloak, clone, cloudflare, cmo, cms, cna, cnp, cnpassurances, coaching, codex, coin, collection, collective, come, comedy, comics, commerce, commercial, compute, con, concierge, conex, conf, config, connect, consult, consultants, contest, control, converse, copilot, core, corp, corporation, cos, cosmetics, cosplay, cot, counseling, couture, craft, craps, create, creations, creative, creator, crew, crm, crypto, csc, cscglobal, csr, ctrl, culture, cupshe, cyb, cyber, cygames, daihatsu, daily, daiwa, dao, dapp, dash, datadog, daybreak, ddd, decor, deep, deepmind, deeptech, defense, defi, demo, den, dentistry, deploy, depot, develop, developer, development, device, dia, dian, did, dine, dinebrands, dmgmori, dna, dns, docomo, dola, donate, donor, door, doubao, douyin, dpp, dragon, dream, drink, droid, drone, drop, dub, dunlop, duo, dyna, earn, easy, ebay, echo, echostar, edge, edible, edit, eero, ego, elect, electric, elite, engine, english, ens, ent, enter, entity, epic, eqt, equs, era, erica, esg, esports, etc, ether, ethereum, ethers, etsy, euro, evals, exfy, exness, exp, expedia, explore, expo, ext, extra, extravaganza, eye, fab, facebook, fact, factory, fafo, fair, fam, fanatics, fandom, fantasy, fanuc, faq, fart, fastly, fav, feed, fest, festival, fight, file, files, find, finder, fintech, firm, fitbit, fix, flagscape, flipkart, flow, flux, focus, folder, folio, follow, for, force, forge, form, format, forms, founder, foundry, frame, frankfurt, frax, freedom, freelance, fresh, frhc, frommeta, ftw, fuel, fujitv, fundraise, funny, furry, fusion, future, gamecocks, gamer, gaming, gas, gate, gateway, gear, geek, gehealthcare, gem, gemini, gemma, gen, general, generalinc, genesys, genie, get, getaway, ghost, gig, gilead, girl, gis, git, gke, glam, glasses, gleif, glitch, globe, glow, gmi, goat, god, goldmansachs, good, goods, gossip, goto, gpt, gram, graph, great, grid, grit, grow, growth, gtld, guard, guild, gym, hack, haier, haierbros, hakuhodo, halara, hall, ham, han, hao, happy, hard, hash, hat, haute, heart, hello, her, hero, hers, hey, hid, hike, hill, hilton, hims, hip, hire, hisense, hit, hive, hodl, hola, homecare, honey, hongguo, hop, hope, hospitality, howto, huawei, hub, hubid, hug, huge, human, humanity, hund, hunt, huo, hvac, hype, iam, icon, icp, ics, idea, identity, idk, ify, ihop, iii, image, immersive, impact, indeed, index, indie, indigenous, inditex, industrial, industry, inf, infinite, inn, ins, insights, insta, instagram, intel, intelligence, inter, interiors, internet, inv, invest, invite, ion, ipr, ish, ishere, island, item, itis, itiswhatitis, ity, ivf, jackpot, jackson, jazz, jbs, jelly, jera, jet, jia, jin, jjj, join, joinus, journal, journey, jtg, jtgroup, jti, juliusmeinl, kai, kaneka, kao, kart, kawaii, kawasaki, keep, kek, kernel, key, kgs, kick, king, kit, know, koala, konicaminolta, kord, krafton, kuiper, lab, label, labs, laden, lake, lan, landcros, lane, larus, leads, league, learn, learning, ledger, lefties, legacy, legami, lei, lend, lens, leo, lesson, let, level, lfg, liebherr, lifetime, lift, light, line, links, linz, lipovitan, list, listing, lit, livescore, lkab, llama, llm, lmao, lmax, lmk, lms, loc, lock, lodge, log, logic, login, logistics, look, loop, lore, lot, lounge, lovable, lowes, luck, luckin, luckincoffee, lugano, lvs, lyria, machine, mad, mag, maga, magavip, mai, mail, make, maker, mall, manga, maps, mark, mars, mart, mask, massage, massimodutti, master, mate, math, matrix, matt, max, mazda, mbda, mcp, mech, meditative, meditativemind, medley, meeting, mei, meinl, meli, mem, member, memo, memory, mempool, mentor, meow, merch, merlin, merrill, mesh, messenger, met, meta, metaai, metaglasses, metaverse, michelin, min, mind, mine, mission, mitsui, mix, mizuho, mkt, mmm, mod, mode, model, module, mono, montecarlo, mood, moon, more, motion, motors, move, msft, msig, muenchen, mufg, muse, mvp, mychart, myntra, nas, nation, national, nav, near, need, neko, neo, nerd, nest, neumann, neural, newbalance, nft, nhl, nice, nightlife, nil, nissin, nlp, node, noe, nomura, nonprofit, north, not, note, notes, notion, nova, novartis, novo, novocare, npc, nrs, nsfw, ntv, null, nusa, nut, nutrition, oai, official, oid, oil, okay, okta, okx, ola, ole, olympic, omg, only, onn, opc, openai, opensource, operator, opinion, oppo, ops, orb, order, organization, organize, original, oss, otaku, oto, out, outlet, owl, own, oysho, pack, pai, painting, pal, palantir, panda, park, pass, passion, passkey, passport, path, paws, pax, pch, pdf, peach, pec, peptides, person, personal, pflege, pharma, phi, php, pia, pickleball, pico, pill, pinet, pit, pix, pixel, pki, plan, planet, planner, platform, playlist, plaza, plc, plex, pltr, pod, podcast, point, pool, pop, port, portal, portfolio, pos, pot, pov, pow, power, ppp, praxis, predict, premium, present, presto, pride, print, private, product, products, profile, program, project, prompt, proto, protocol, proton, prototype, proxy, pubg, public, publishing, puff, pullandbear, pump, punk, purpose, push, qai, qqq, quant, quantum, queen, query, quince, quiz, quote, qwe, qwen, qwer, race, radar, railway, ralphlauren, ramp, ranch, rank, rankings, rap, rare, rating, raw, rblx, real, realm, records, recovery, rednote, reels, registeredagent, rem, remax, renewable, reno, rep, reply, repo, res, research, reservation, resona, resort, resources, resume, retail, rev, rewards, ring, ripple, risk, ritres, road, roblox, robot, robotaxi, robotics, roku, roland, roma, roof, roofing, round, rrr, saas, sabre, safari, sage, saison, salesforce, salzburg, san, sands, sat, say, scale, scam, scan, scania, sci, screen, sdk, sea, sec, secom, securitas, see, seiko, seite, self, sell, send, seniors, sennheiser, sense, seo, server, set, share, sheets, shield, shift, shimano, shinoken, shionogi, ship, shiro, shopify, shorts, sicredi, sign, sim, simplii, sito, skill, skills, slack, slay, sleep, slides, sloan, slop, slot, smb, smbc, smith, smtb, snow, snowflake, sns, soc, socialmedia, society, sodexo, soft, sokagakkai, sol, solana, solo, sompo, soon, sos, sou, soul, sound, source, sov, spark, special, speed, spice, spirit, spring, squad, src, sss, stack, stake, start, stats, status, stay, steel, stem, stiftung, stjude, stock, stone, story, stradivarius, strategy, street, stripe, stubhub, stupid, substrate, sugar, sui, summit, super, superintelligence, sure, survey, sus, sushi, sushiro, sview, swap, swedbank, swi, swift, sync, synchrony, syndicate, synth, sys, tableau, taco, tada, tag, taisho, takamiya, tanaka, tap, taser, task, taylorswift, tbd, tbs, tea, teach, telegram, telus, temple, ten, tether, tex, text, the, therapist, therapy, thing, this, threads, tiger, tiktok, time, tiny, tisi, tkns, tldr, tnl, token, tokiomarine, tom, tone, toppan, toy, track, trademark, traffic, trail, train, trainer, transcend, transit, translate, transport, tree, trek, trending, trends, trimble, trip, triumph, tron, tropic, truck, true, trump, truth, trx, try, ttt, tumblr, tutorial, tvasahi, twente, twin, twitch, twosigma, twt, uber, ufo, uid, ulm, ultra, ultraview, uni, union, unit, united, universe, unlimited, update, upload, upsa, url, usc, usdt, use, user, uvw, uwu, valid, valley, value, van, vault, vegan, vend, venue, veo, ver, vercel, verein, verified, versant, vert, via, vibe, vid, vids, vienna, view, village, vintage, viral, virtual, visit, viv, voice, volunteer, vpn, vps, vrbo, vrs, vvv, wager, wallet, wan, want, war, warhammer, water, wave, waw, way, waymo, waze, wealth, wear, wearables, weed, weird, welcome, well, wellness, west, wew, what, whatsapp, whatsnew, why, wifi, wild, will, wire, wise, wit, wix, wiz, wizard, wonder, woo, wood, wordpress, workflow, workshop, workspace, wynn, xbt, xiaomi, xio, xmr, xn--04q76x2mcuuv / 海尔兄弟, xn--3ds443g / 在线, xn--3et971b / 海尔, xn--6oqv20b1zgzxr / 株式会社, xn--bur6r91txtx / 瑞幸咖啡, xn--ces6a / 地址, xn--czr694b / 商标, xn--eqr661e / 名片, xn--fiq228c5hs / 中文网, xn--fpy230a / 番茄, xn--g2xx48c / 购物, xn--gmq502atzh / 数字人, xn--gmqr38alogxt2a / 人工智能, xn--gmqz0qc7o / 机器人, xn--gtv852c / 红果, xn--hxt324i / 酒店, xn--imr513n / 餐厅, xn--io0a7i / 网络, xn--jvr800e / 品牌, xn--kbt444f / 官网, xn--lwt700c / 瑞幸, xn--npqq54o / 防伪, xn--pruv10j / 抖音, xn--qubec-csa / québec, xn--tqq477c0xs / 智能体, xn--uir314m / 钱包, xn--vuq143e / 海信, xoxo, xpi, xserver, xxl, yam, yay, yea, yeah, yes, ygeia, yoyo, yuasa, yueyang, yum, yyy, zan, zap, zarahome, zec, zen, zia, zillow, zoho, zoo, zoom, zzz

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FranOntanaya 53 minutes ago
I hope whoever registers index.php uses that power for good.
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jayknight 31 minutes ago
I suddenly feel the need to own at least one .fart domain.
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DANmode 40 minutes ago
So…visually reviewing domains will finally become impossible, forcing us to make certificate and key pair stuff actually user-usable?

Not the worst outcome, but…it’s going to be a mess.

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